Gardenex confirms continued support of Glee
Glee welcomes
Marketing the show
Glee runs a comprehensive, sustained marketing campaign all year-round to put the event in front of thousands of buyers across the globe. Here are just some of the activities that will get your brand noticed at the show and on the gleebirmingham.com website...
UK
- Dozens of ads across the key UK trade magazines
- Partnerships with key media organisations
- Enhanced VIP campaign to key industry buyers
- Banner advertising on key websites
- Search engine marketing
- Extensive press coverage across trade publications including close to 100 show previews
- A targeted direct mail campaign to 120,000 buyers in the UK
- 170,000 Glee customer invitations distributed via exhibitors
- Badges and show previews sent to 75,000 buyers
- Weekly Gleewire industry email newsletter sent to over 40,000 buyers
- A targeted email campaign to past and potential visitors
- The gleebirmingham.com website which attracts thousands of unique visitors each week
- A range of new features designed to attract even more buyers, including; Garden Theme areas, Product & Skills Training, Grown in Britain Trail, Innovators Zone
International
- Print and online ads in key trade titles across Europe, North America, & Asia
- A network of international marketing agents in key markets
- Direct mail campaign to tens of thousands of new buyers
- Dedicated VIP telemarketing and direct mail campaign to key overseas buyers
- Email campaign translated into a variety of languages
- A presence at key international shows
- Dozens of trade magazines running event previews in countries around the world
Click here to watch the Glee 2008 show video For opinions from visitors, exhibitors and others, view the Glee video testimonials
Monday 20 Sept: 09.00 - 18.00