Event News

Working its magic on the UK's worn out lawns

Miracle-Gro Patch Magic has been a massive success in the first three months of its launch, outselling other well-established products.

Following the cold, wet winter and cold spring, lawns across the country have suffered – worn out, exhausted and looking downright miserable. But thanks to Miracle-Gro Patch Magic lawn casualties nationwide are currently receiving intensive care and making a recovery back to the luscious green, green grass at home.

Miracle-Gro Patch Magic has been an amazing success. It achieved 12.9% market share in the first month of its launch. Sales have far exceeded even our considerably high expectations and new stock is constantly coming on stream. In garden centres, the 750g golden shaker jar was the number one grass seed product in March 1.

Led by Patch Magic, Miracle-Gro has an 11.7% value share of the grass seed market, which makes it the brand leader. The jar and 1.5kg bag are the two best-selling products by value in the category year to date 1.

Miracle-Gro Patch Magic is a revolutionary new lawn bare patch repair and overseeding product. It contains a combination of grass seed, long-term feed and coir that ensures excellent results anywhere. It’s the only patching mix that takes care of the seed and grass seedlings so anyone can grow thick, beautiful grass in any situation.

The compressed and dried coir absorbs water like a sponge, expanding instantly to surround the seeds in a moist, protective layer. It continues to care for the seeds, providing them with water and nutrients, so they build stronger roots and leaf growth that survive every tough condition – from high traffic areas to full sun and even dense shade.

Miracle-Gro Patch Magic promises 50% thicker grass with just half the water. Best of all, the protective coir layer changes colour when it dries out, so it’s easy to see when the grass seedlings need more water.

Three sizes are available: 750g golden shaker jar to treat up to 10 patches (SRP £9.99); 1.5kg bag to treat 20 patches (SRP £15.99); 3.6kg bag to treat up to 16sq.m (SRP £24.99).

Miracle-Gro Patch Magic has been backed by a major advertising and promotion campaign – both in store, on TV and radio and in magazines, other publications and online. The TV ad has entered the Marketing Adwatch table of top 10 ads at number 9 2.

With such amazing successes in its first year, Miracle-Gro Patch Magic is one of those products that all retailers should stock to keep the cash registers ringing. Make sure you have stocks to keep you going right through summer and autumn – good lawn patching times.

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