Apta Signature – where possibility meets premium pots

A new way to buy pots in-store

Inspired by Apta’s deep-rooted understanding of the garden retail landscape and merchandising best practice, the Apta Signature collection presents a stunning assortment of pots that perfectly align with the latest trends and consumer desires. What’s more, by leveraging Apta’s extensive expertise and proven track record of success within the retail environment, Apta Signature offers shoppers a new way to buy pots for their homes and gardens, with repeat sales potential substantially increased through a renewed ‘mix & match’ and collectable concept.

Multiple new sales opportunities

Through the creation of Apta Signature, four new collections come to market - Eden, Obsidian, Neptune, and Rustica. These four distinctive yet complementary styles effortlessly combine a muted colour palette of blues, greens, creams and browns and a variety of shapes and textures to create endless styling possibilities. In turn, this versatility empowers customers to express their personal style and encourages impulse purchases and ongoing repeat sales as consumers look to ‘complete the set’. This approach to shopping also means Apta Signature will enjoy improved giftability within this popular product category.

Ready to sell

The final piece of the puzzle lies with Apta Signature’s merchandising solution. Delivered to store in a ready-to-merchandise pallet, adorned with eye catching and informative point of sale, these ‘plug and play’ units are the quickest and easiest way to start selling pots. Simply position in-store and watch as shoppers start filling their baskets!

Caroline Elliot, Marketing and Product Director at the AMES Companies, explains more. She said: “Apta has a long heritage within garden retail, which means we have a huge pool of data and knowledge to draw from. In recent years, we have seen a significant shift in how consumers shop and decorate their gardens, with this change impacting the way they shop in-store. Through Apta Signature, we believe we have brought to market a solution that delivers maximum time and shop floor efficiencies and a product offering that will see consumers come back time and time again. Put simply, Apta Signature is the newest and most effective way to build brand loyalty within the pot category.”

Don’t miss out – Apta Signature deals now live!

Apta Signature is now available for pre-season orders, and a host of Apta customers have already snapped up stock. Demand is anticipated to increase even further following the range’s unveiling to the wider marketplace at the forthcoming Glee exhibition, so interested parties are urged to register their intent with their local AMES Companies sales agent now to avoid missing out. Visit www.apta.co.uk for more information.

Alternatively, interested parties can also make a beeline for the AMES Companies stand at Glee 2024, where over 700 new products will join the line-up across the entire brand portfolio, including Apta, Kelkay, La Hacienda and AMES Tools. Join the team in Hall 8, stand A80-D81, A60-C61.

Further details about the AMES Companies and its family of brands can be found at www.ames-uk.com.