Wildjac Leads the Spirits Revolution with the World’s Largest Range of Eco-Friendly Paper Bottles

In a groundbreaking move set to transform the spirits industry, Wildjac unveils its entire range of spirits in paperboard Frugal bottles. Previously available only for their four rums, the eco-friendly packaging now includes all four gins and two vodkas, underscoring Wildjac’s commitment to sustainable practices and continuous innovation.

Wildjac's new-look Frugal bottles are a game-changer in the spirits industry. Fully recyclable, the outer paper casing and cap can be recycled curbside, while the soft plastic liner is accepted at major supermarkets and recycling centres. These bottles are five times lighter and require six times less carbon to produce than traditional glass bottles, marking a revolutionary step forward in reducing environmental impact within the spirits industry. 

Wildjac is proud to be the only spirits brand that offers cross-category spirits in Frugal bottles, with options spanning rum, gin, and vodka. This achievement also makes Wildjac the brand with the largest range of Frugal bottles in the world.

Already a hit with duty-free shoppers at Bristol and Gatwick airports, the Frugal bottles underscore Wildjac's dedication to sustainability. As members of the 1% for the Planet programme, Wildjac contributes a portion of their turnover to environmental causes and biodiversity initiatives in Worcestershire.