Woodlodge’s hugely successful Pantone and EcoMade ranges go indoors
Following a successful launch at Glee last year, Woodlodge’s partnership with the leading source of colour expertise, Pantone and the UK-made reclaimed material planters EcoMade are now available as part of Root Indoor.
Known as the go-to brand for quality indoor pots, Woodlodge has now taken the Pantone trend into the houseplant world, appealing to “plant parents” that love to post their urban jungles and lush green landscapes on their little social media grids.
Featuring the instantly recognisable Pantone logo, the new indoor collection will inspire the younger generation and help them to create beautiful homes and plant homes through colour. With the trend of bold, cheerful and optimistic shades still dominating interior trends, Pantone’s indoor planters will appeal to those looking to give your home a vibrant makeover or make a homely corner pop.
The indoor range comes in a kaleidoscope of colours that include lipstick red, sunny yellow, mint green and navy blue with the renowned Pantone footer, to create a striking look for urban dwellers who want to brighten up the home. Also, available in different shades with a glazed ribbed design, retailers can rejoice in this brand-new licenced range that will appeal to and sit in a millennial or Gen Z home today.
EcoMade’s outdoor planters were a runaway success after last year’s Glee, appealing to retailers who wanted to be seen doing the right thing for the environment and eco-savvy gardeners who wanted to cut tend to their outdoor spaces more sustainably.
Now EcoMade can be part of interior design as indoor planters appealing to those consumers who are mindful of their environmental impact and seeking out a sustainably UK-made product.
EcoMade prides itself on being manufactured from natural reclaimed materials, the 89% recyclable plastic pots are available in aquamarine colours of blues and greens, as well as a neutral black. Each colour is made using 97% ocean-reclaimed material including reclaimed fishing nets and ropes, combined with UV Protection and the colour additives to create the finished colourways.
New for 2024 is the EcoMade Hemp planters which also boast impressive environmental credentials. Manufactured from a highly sustainable crop, hemp requires fewer pesticides, herbicides, and water compared to many other crops commonly used in industrial applications. Using hemp in the production of our indoor pots, can help reduce the environmental impact associated with manufactured plastic.
The Hemp indoor planters join the Glastonbury EcoMade sustainable product line of outdoor planters made from wood-chipping waste, reclaimed landfill waste and recycled pot toppers.
Also new to Root Indoor
With the houseplant trend showing no signs of stopping, Root Indoor is continuously adapting to feature the latest styles and designs to appeal to all consumers.
New additions include Mono whose simple black and white design will suit minimalist homes, hand-painted Beatrice pots for those that love countryside charm, and Cactus which is specifically designed for prickly chums and succulents,
Michael Wooldridge, Director of Woodlodge said: “Working with the leading authority in colour Pantone, we have produced a palette that will enhance and highlight the colours of any houseplant. The hand-finished range has been expertly designed to provide a modern and contemporary feel to any home whilst EcoMade will allow homeowners to adopt a greener, more sustainable lifestyle. Our constant evolvement of Root Indoor will appeal to retailers looking to bring in consumers with an interest in interior design and will bring Woodlodge to a new audience.”
Woodlodge will be showcasing its full Root Indoor range in Hall 20 at Glee. For more information on Woodlodge’s new ranges for 2023, please contact your local sales representative or visit www.woodlodge.co.uk.
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