The objective: Test the UK market opportunity for Terrastyle and Teraplast
Exhibitor success story: Terrastyle
"We consider Glee to be a very worthwhile project. We wanted to start building our profile in this marketplace and to meet potential customers, and we achieved both objectives.”
Nils De Vries, Terrastyle
The Result: 110 qualified contracts and increased brand profile for first-time exhibitor Terrastyle
Terrastyle is one of the leading manufacturers, distributors and suppliers of planters and ornaments in the UK. The company distributes in excess of 1 million pots to its customers yearly. Investment in Glee was driven by Terrastyle wanting to test out the garden centre market.
The challenge for them was that they were not able to deliver smaller quantities at prices that small and medium sized garden centres, nurseries and flower shops require for the product to be profitable. However their sister company Teraplast, manufactures pots that can meet the smaller demand.