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Miss Nella Woody Treasures

Hall: Hall 8-20 Stand: 7C56

Like many other brilliant things in life and in business, Miss Nella started from a mistake. We wanted to bring something new in the adults’ nail polish field - a range of peel off nail polish to serve hard working women, pregnant women and women that, for whatever reason, could not or simply chose not to put any classic nail polish on their nails. While working on the project and when receiving the first adult line, we realised that the ones that need this the most are our kids. Why would we let a five-year-old play with a not-so-kind on skin (and mum’s wallet) nail polish? Why not let the kids pretend play without the damage to their health and adults’ expensive products. And there and then it hit us: we NEEDED to focus on safe cosmetics aimed at kids. Six months later, we launched our first collection: six peel off nail polish colours for kids, with Mermaid Light Blue being the first Miss Nella colour ever produced. A year later and at the end of 2015, we had 14 colours under the Miss Nella line. In 2017, we came to another realisation: we had to put a stop to kids using adult make up, which is not fit or in any way kind to their fragile and sensitive skin, so we launched our safe makeup range. Today, we have more than 60 different items, ranging from nail polishes and makeup items to many different accessories, such as our complete beauty suitcase, the super cute nail dryer, the ever so popular nail kit, and many more.

We have changed over the years, but our motto has stayed the same: designed for kids, loved by all. Our plan for the future of Miss Nella is to keep creating products that make a child shriek with joy and excitement and put parents anxiety to ease, knowing it’s safe to let them play and enjoy colours in a mess-free safe environment.

Woody Treasures toys have been ergonomically designed to inspire toddlers and kids imagination; simple in design, robust in quality and fun. Each toy is lovingly hand crafted from polished wood, in line with our constant commitment to bring our customers affordable and sustainable toys.

Providing wooden toys for teaching kids at home, even at a young age, is essential to their mental development. However, despite a child’s innate curiosity and eagerness to learn, it can be a challenge to maintain their focus and attention. With enough patience and the right educational toys or tools, home schooling or regular learning sessions with your child can be a breeze. Something as simple as telling the time shouldn’t be that much of a struggle to teach.


United Kingdom


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