Hall: Hall 8-20 Stand: 7B40

Scruffs® is a global brand of premium pet bedding and accessories. The relationship between pets and their owners runs through the DNA of Scruffs® and every product carrying the Scruffs® logo has been carefully crafted to improve the life and wellbeing of the animals we love as part of our families. The philosophy of Scruffs® combines innovative solutions to practical issues facing owners and their pets along with beautiful fabrics and colour palettes found in the latest home décor trends to create the very best pet products in the market.

As a result, Scruffs® have been an industry leader in fashionable and functional pet bedding for over 16 years. The same principles that we’ve put into bedding have now been applied to the pet feeding and drinking category to create what we feel is the most comprehensive and authoritative ranges of pet bowls on the market.

We have studied the feeding and drinking habits of every size and breed of dog, cat and small animal to determine the optimal size, shape and function for food and water bowls for each of those pets to comfortably and happily eat or drink from. We’ve also looked how pet owners interact with their pets when serving up food and drink and made the bowls as comfortable and easy to handle as possible. As usual, we’ve then considered fashion and how the bowls will fit into our interior décor schemes in terms of shape, colour and finish.

Distributed in over 80 countries around the world and with over 5,500 stockists of our brand, Scruffs® has come a long way since its humble beginnings as a family-run business in 2005. We’ve retained our core ethos and have added an experienced team of designers, production experts, and quality-control technicians to ensure that innovation and quality remain key pillars of the growth of the Scruffs® brand. We are proud that our global returns rate remains under 1 in 9,000 annually – no mean feat when you produce as many beds as we do – and are constantly striving for new ways to improve our products.


United Kingdom


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