"For children, only the best is good enough" - Margarete Steiff

In 2020, we are celebrating our 140th anniversary - making us the oldest toy company in the world and of course, we invented the teddy bear!

When the first little elephant from Margarete's workshop was sold in 1880, this paved the way for a new worldwide phenomenom - soft toys made of plush.  This was the stuff of countless children's dreams, with these toy animals playing a central role in their imaginations.  As well as being invitingly cuddly, they act as companions, comforters and a constant source of ideas.  Since then, millions of friends for life have made the journey from our factory in Giengen to new homes all over the world.  They live their own personal stories and create lasting memories.  They are loved, cherished, occassionally forgotten and found again, collected and inherited.