14 - 16 September 2021
NEC Birmingham UK



Glee (Garden, Leisure, Equipment, Exhibition) is the UK’s leading garden and outdoor living trade show, presenting the freshest and most exciting brands, amazing new products and inspiring garden retail insights.

Gardening is good for the soul and we want to shout about it! It promotes mindfulness, boosts brain health, reduces stress and is a great way of giving back to the environment. At Glee 2021, we are celebrating gardening as a natural route to physical wellbeing, mental health and community belonging.

Join us at Glee this September, the heart of the gardening community.

glee birimingham exhibitors


Glee is the most important event for the gardening community and the UK’s leading garden and outdoor living trade show. We welcome all kinds of exhibitors across 8 carefully edited show sectors. Join us at Glee 2021 and connect with the most powerful and influential visitors from garden centres, multiple independent and online retailers, plus garden designers and landscapers. It’s the perfect opportunity to launch and showcase your product collections, nurture your existing relationships and grow new ones.

Secure your stand today

quote marks This was our best ever Glee! We had record breaking numbers of visitors on our stand, with an excellent response to new lines. Our new categories, in particular the water features, were a huge success, with interest coming from a wide range of top buyers. We were also heavily featured in the Retail Lab, which helped drive more interest in our ranges. quote marks

Scott Thomas, Managing Director, Ivyline

quote marks It has been the best Glee we’ve experienced in years. We have good levels of leads to follow-up, and most people who said they’d visit turned up. Our modern water features have been well received.quote marks

Guy Jenkins, Consumer Manager, Johnsons Lawn Seed


Discover thousands of the newest and most inspirational garden retail products from over 550 suppliers, all under one roof. Spread across 8 carefully edited show sectors, Glee offers three jam packed days of networking, purchasing, inspiration and insights. Taking place at the perfect time of year to preview the next spring season and top up for Christmas, Glee is an unmissable event for the garden community.

Find out more

glee birmingham visitors

quote marks Interest in our new products and established portfolio of leading lawn seed began at the start of day one, with new and existing customers heading straight to the Johnsons stand. We received an excellent level of enquiries from overseas visitors, too, and left with a big file of new leads to develop.  quote marks

Guy Jenkins, Consumer Manager, Johnsons Lawn Seed 

glee birmingham visitors

Date, Time & Location


14 - 17 September 2021

The NEC, Birmingham, B40 1NT

Tues 14 Sept - 9:00 - 18:00
Wed 15 Sept - 9:00 - 18:00
Thu 16 Sept - 9:00 - 16:00