14 - 16 September 2021
NEC Birmingham UK



Glee is the UK’s leading garden and outdoor living trade show, presenting the most exciting brands, innovative products and inspiring garden retail insights.

Home gardening has blossomed in 2020, with more people spending time at home and making the most of their outdoor space. Meet the demands of this new upward trend and make fresh industry connections at Glee, 14-16th September 2021.

We’re so excited to welcome back the Glee community at the NEC Birmingham, as it is the first time many of us will be able to meet in person. This is your key opportunity to network, make connections and do business.

Join us for 2021 and find out why we are the heart of the gardening community.

glee birimingham exhibitors

Exhibit at Glee

Glee is the most important event for the gardening community and the UK’s leading garden and outdoor living trade show. We welcome all kinds of exhibitors across 8 carefully edited show sectors, plus the co-located Pawexpo. Glee 2021 is your first opportunity to connect with powerful and influential visitors face-to-face, from garden centres, multiples, independents and online retailers, plus garden designers and landscapers. It’s the perfect platform to launch and showcase your product collections, nurture your existing relationships and grow new ones.


quote marks This was our best ever Glee! We had record breaking numbers of visitors on our stand, with an excellent response to new lines. Our new categories, in particular the water features, were a huge success, with interest coming from a wide range of top buyers. We were also heavily featured in the Retail Lab, which helped drive more interest in our ranges. quote marks

Scott Thomas, Managing Director, Ivyline

In reference to Glee 2019

quote marks It has been the best Glee we’ve experienced in years. We have good levels of leads to follow-up, and most people who said they’d visit turned up. Our modern water features have been well received.quote marks

Guy Jenkins, Consumer Manager, Johnsons Lawn Seed

In reference to Glee 2019

Visit Glee

Explore 8 carefully edited show sectors, plus the co-located Pawexpo, and discover thousands of the latest and most innovative garden retail products from the most inspirational suppliers, all under one roof. Glee offers three jam-packed days of networking, purchasing, inspiration and insights. Taking place at the perfect time of year to preview the next spring season and top up for Christmas, Glee is an unmissable event for the garden community.


glee birmingham visitors

quote marks Interest in our new products and established portfolio of leading lawn seed began at the start of day one, with new and existing customers heading straight to the Johnsons stand. We received an excellent level of enquiries from overseas visitors, too, and left with a big file of new leads to develop.  quote marks

Guy Jenkins, Consumer Manager, Johnsons Lawn Seed

In reference to Glee 2019

glee birmingham visitors

Date, Time & Location


14 - 17 September 2021

The NEC, Birmingham, B40 1NT

Tues 14 Sept - 9:00 - 18:00
Wed 15 Sept - 9:00 - 18:00
Thu 16 Sept - 9:00 - 16:00