15 - 17 September 2020
NEC Birmingham UK

Behind the Brands

Behind the Brands

At Glee we have over 500 unique, exciting and amazing brands who exhibit at the show. Spread across our 8 carefully edited show sectors we love getting to know these suppliers and their fantastic stories and we thought you would too…

Our brands are at heart of the Glee and we thought we’d share a couple of fun and heart-warming stories about how these brands got to where they are today and where they’ve come from on their journeys to success.



Danish Design

Causing regular mayhem in the office, Herbie from Danish Design loves testing out all of the latest products, especially when it comes to toys. Taking a lot of pride in the design and production stages of making the products, Annelise his owner, understands just how important it is for pet owners to buy unique items specifically for their pets. Watch the full story today!


Wildlife World

Drawing inspiration from the countryside, Norman Sellers the founder of Wildlife World puts a real importance on using recycled materials, renewable energy and even nontoxic paint in his products. Discover what sparked Normans passion and why he chooses to be environmentally conscious when designing and creating his products.



The VegTrug story - It all started with a passion for growing, this passion developed into a fantastic and exciting concept which friends Joe and Paul always knew would succeed. Not only is the VegTrug now a design classic, it has sparked a revolution with how people choose to eat and grow their own foods.


The Barking Bakery

Armed with a love for animals and dogs as well as paw-licking doggilicious treats, Michelle from the Barking Bakery created something completely fun and unique. If you love treating your furry friends then we have one word for you… WOOFINS!