Blade & Rose UK multi award winning baby gifting brand

Blade and Rose Hall: Hall 8-20 Stand: 9E70
  • Blade & Rose is Britain’s leading children’s clothing brand specialising in trendsetting leggings featuring stylish and quirky designs on the bottom and accessories. The company founded in 2010 by entrepreneurial mother of two Amanda Peffer during her maternity leave naming the company after each child’s middle name ‘Blade’ and ‘Rose’. Inspired by her then 3-month old daughter, who always had the bottom of her leggings on show, Amanda found herself constantly pulling down her daughter’s dresses until she decided to embrace the beautiful bottom sticking out and design a fun range of leggings around this concept. A major component of the development was to ensure that the quality of the fabric was durable, functional, would wash well and most importantly, that was soft and kind to children’s delicate skin.

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