Glee at Spring Fair Creative Products interview
Mark Hall, MD, Creative Products
Why have you chosen to exhibit at Glee's Spring Fair concession event?
Glee is the UK's top garden trade show and as regular exhibitors, we are excited to be showcasing some of our new products at the first ever Glee at Spring Fair concession.
Our main customer base is made up of garden centres so the show will provide a great opportunity for us to catch up with them. Along with our second stand within Spring Fair itself, we are hoping to be able to engage with as many visitors as possible.
What products/ ranges will you showcasing?
We have a number of new items that will be revealed for the first time at the show that we are very excited about.
Why should retailers visit your stand?
Not only will retailers visiting our stand be able to check out our selection of new products for 2018 as well as our impressive new branding, we will also be demonstrating how our unique merchandising and no risk retail solutions with dedicated in-store customer support provide garden retailers with a fantastic opportunity to boost sales.
What are your plans for the rest of 2018?
2018 will see Creative Products continue to keep sourcing innovative, useful products for the garden and home, and showcase ways to bring them to life with our in-store media promotions.
What trends are you most excited about in the coming seasons?
With Mintel predicting that consumer spending on garden products is set to continue to grow and the continuing trend for outdoor living, we are excited to see how some of our garden products and outdoor cooking solutions perform. Not only that, with our increasingly busy lifestyles, sales of products that make everyday tasks such as cooking and cleaning that little bit easier show no sign of slowing.