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23 Nov 2022
Nurture enthusiasm for gardening
It's important to excite customers about new products, and nurture the enthusiasm of a new generation of gardeners. Jenny Douthwaite, Director of Primeur and President of The Garden Industry Manufacturer's Association (GIMA), says "everyone wants to do the right thing for the environment", mentioning the increasing use of recycled materials in products and new initiatives in packaging. She talked with our Content Editor, Lina Vaz, about the garden retail industry at Glee, and the importance of supporting others and helping them grow their business.
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