Lisa White - Head of WGSN Lifestyle & Interiors/Beauty/The Vision
A multi-cultural, multi-national, Lisa White is an American who lives in Paris and works in London. She began her career at the trend forecasting office of Li Edelkoort, where she launched and edited the iconic professional magazines View on Colour, INview and Bloom. Proficient in the languages of colour, design, materials and style, Lisa was early to recognize the growing importance of industrial design to the creative and business worlds.
As Head and Creative Director of WGSN Lifestyle & Interiors WGSN group, Lisa and her team run the only B-to-B trend forecasting website focused on interiors and product design. WGSN L&I announces and analyzes key trends in lifestyle and interiors in over 23 specific product categories, including food & drink and wellness. She is also director of The Vision on WGSN, which analyses consumer and creative trends two years in advance of market, and beyond.
A communicator and a catalyst, throughout her career Lisa has consulted with a wide variety of clients in the areas of trend forecasting, art direction, content creation, product development and brand identity. These include Nissan, L’Oréal, Givaudan, the Flower Council of Holland, Danone, Le Bon Marché, LG and Rolex. A graduate of Georgetown University’s School of Foreign Service, Lisa has been called “The diplomat of design”.