GfK announced as sponsor of 50th anniversary edition of Glee

For over 90 years, GfK have earned the trust of their clients around the world by solving critical questions in their decision-making process. GfK fuel their growth by providing a complete understanding of their consumers’ buying behaviour, and the dynamics impacting their markets, brands and trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”

Anthony Creaby, Customer Success Manager at GfK, says: 'Our partnership with Glee will allow us to bring our insights on the Garden and Outdoor markets to all those who are attending. This will allow us to provide a view of the performance of the markets, and categories that sit within them, this year, and the drivers behind this. We wanted to partner with Glee as it is the leading Garden specialist exhibition and provides a fantastic opportunity to present in front of and to meet with a large number of specialists from the Garden and outdoor industries. We have often attended Glee as visitors in the past however this is the first time we will be leading a seminar and for this to be on the 50th Anniversary of Glee makes me very excited.'