Glee Exhibitor Bulletin25 Jul 2017
In September, Peacock Garden Supports is exhibiting at the Glee retail buying event in Birmingham. We will proudly present our extensive product range there and introduce our novelties to the UK-market. More than a decade ago, our Pinnups plant supports won the Glee Award for the best new product. Nowadays, we offer all imaginable solutions for stopping plants falling over in the garden, and it is our mission to make plant supports an important product category for garden centres. At the Glee, we want to take the opportunity to convince buyers of the profitability and importance of plant supports being present at the shop floor.
Quotable (stand 19C67) is a New York based card and gift company http://www.quotablecards.com/our-products/ exhibiting at Glee for the first time this year.
Whitco will be once again returning to Glee, bringing with it its complete range of foodservice products and support. One happy customer - Kim Bellis, Managing Director, Tropical Butterfly House Limited recently said about Whitco: “We reunited with Amanda (from Whitco) at the Glee show last year, who we had worked with previously many years ago on another project, she has an abundance of catering knowledge and experience along with some brilliant ideas. The whole project of Lottie’s Coffee Lounge ran smoothly and on schedule from start to finish and the outcome definitely exceeded our expectations, Amazing! We will definitely be calling on Amanda and her team again for future projects that are in the planning.”
Latest blog from Garden Connect
Do you like your own coffee? Do you go to the same bathroom as your customers? And where do you park your car? Three questions that might seem strange, but to get online attention, there is nothing quite as powerful as a weird pick-up line. However, there is a kernel of truth: good coffee, a clean toilet and the parking area say a lot about your garden centre. Edwin Meijer of Garden Connect explains how this works.
About a year ago, I was visiting a garden centre in the Netherlands. A major, well-known garden centre, but I won’t mention any names of course. I had an appointment with the owner of the garden centre but had to wait a few minutes. I was waiting at the coffee corner, and after a few minutes, he appeared. He asked whether I would have liked to have a coffee and of course, I said “Yes”. His reply “then we will go to my office because the coffee is not very nice over here”. I felt honoured to get served nice coffee, but find it remarkable that the owner of this garden centre apparently did not think it was a problem to serve his clients awful coffee. Weird, because those clients are the ones who are paying for his house, food and salary.
Hospitality starts with a smile, greeting someone and good coffee for your visitors. Even if they are customers!
I have heard many weird stories about toilets in garden centres. At three centres, I have been informed that the stools were found where they should not have been located. But you can also attract customers with your toilet!
The Garden Centre Association in the US has an election each year for the “Toilet of the Year”. The garden centre with the most beautiful or creative toilet wins. Hereby a few winners of last year:
It’s a small price to pay to have the snazziest toilet in the land, but please let us be honest; are you going to the same toilet as your customers? Hospitality means a clean toilet, and with a little bit of effort, it is possible to create something just as nice as shown above, that your customers will truly appreciate!
Besides this, I have increasingly noticed more and more often that garden centres have adopted a baby changing room; clever!
It is getting more common nowadays to have a spot at the parking area for elderly people and families. These wide parking spaces can be found at the front of the parking area and recognised by the image of a family.
I personally know a garden centre in the South where the owner prefers to park his car very close to the entrance. Probably to show off his fancy car, but here too the client should be your number one priority, not your own personal interests!
The moral of this story
Why do I, as an owner of an online marketing agency Garden Connect, start about coffee, toilets and parking areas?
Easy. When a family with a two-household income wants to buy something, there are two options: your store or a web shop. If you are bold enough to give them bad coffee, a disgusting toilet where you don’t even want to go to yourself and let them drag three bags of soil, a container to grow a kitchen garden and a shopping cart full of plants to the backend of the parking area, the choice is easy.
Turn it around: do you have nice, fresh coffee, a clean toilet and a parking spot available next to the entrance, it’s a lot more attractive to visit your garden centre. You cannot beat the internet in terms of price or supply, but you can beat the internet on many other points, so make sure these are in first-class condition.
Kelkay will be building on its success from last year’s show, demonstrating how customers grew outdoor and landscape category sales in 2017. They’ll be showing innovative and inspirational merchandising solutions and exciting new range extensions across its best-selling aggregates, paving and water features.
Vivagreen will be returning to Glee following the huge success they had at last year’s exhibition where they were awarded the GIMA Seed Corn Fund Innovators Fund. The company’s successful MossOff product will be featured on a larger stand in Hall 18 where visitors can discover other innovative products, including exciting new developments for 2018.
This year Cadix will have an increased presence at the show, with a larger stand and as the main sponsors of the Retail Lab. The innovative lightweight polyethylene pots and planters specialist will be entering new innovations into the Glee New Product Awards, as well as adding new products to complement existing ranges.
Off the back of a Glee New Product win in 2016, Deco-Pak will be looking to focus on the needs of retail customers by launching improved packaging and POS, whilst also launching new decorative birdhouses and feeders, as well as several new growing media lines being added to the Chelsea Garden Range. There will also be some brand-new pebbles and cobbles to further bolster retailers’ landscaping ranges.
Leading British brand Hozelock is excited to make its biggest ever statement at Glee this year, according to UK Marketing Manager, Carol Wright. There will be complementary range additions to 2017’s hugely successful Superhoze launch, and more innovation in the garden watering and aquatics range to whet the appetite for further retail success in 2018.”
Think Outside will be returning to Glee with a new direction for the range, which creator Aaron Jackson says is likely to surprise and delight visitors to the show: "We're unveiling a new line exclusively at Glee which reveals a new direction for the Think Outside range. I'm confident we have a winning entry for the Outdoor Living category of the Glee New Product Awards, which we are anticipating will steal the show this year!"
Johnsons Lawn Seed will be launching a new lawn seed product, marketed as a lawn thickener, from the leading grass seed manufacturer’s handy central bar providing drinks and snacks.
Organic feed, weed and control products specialist Neudorff plan to unveil an exciting new range at Glee, with high hopes of winning a Glee New Product Award for the first time.
Tildenet's presence at Glee has grown year on year with Bosmere, Haxnicks and Mainframe brands adding significantly to the Tildenet Gardenware portfolio. Following another year of significant investment in company infrastructure, the 2017 stand will showcase refreshed branding, consolidated ranges and improvements to packaging and merchandising solutions which have been developed in response to customer feedback.
Elho’s manifesto for Glee 2017 is to bring nature closer to everyone – especially those in urban areas. The focus remains on leading innovations, and providing outstanding support for garden centres, according to the synthetic planter manufacturer, who will be ‘Giving room to Nature’ at Glee 2017…
Garden tool and accessory manufacturer Burgon & Ball will treat visitors to brand new problem-solving tools and a first look at the new Brie Harrison collection of bright and botanical gardening gifts and homeware. Also debuting at the show will be a new collection of indoor pots and quirky cactus vases, gorgeous new Sophie Conran products and the unveiling of lots of stylish new designs in a completely revamped Enamelwares collection. After awards success in previous years, there will be hopefuls entered in the Glee New Product Awards, and if the excitement gets too much, there will be an on-stand café offering refreshments and a chance to have a break or chat to the team.
Briers will be showcasing new designs, and a fresh promotional programme that will feature new glove styles and offer an attractive sales opportunity for retailers. Bestselling favourites, such as the Kids range, will be on show - as will the full range of licensed giftware. A new addition, the Pantone giftware range will also be launched to compliment the William Morris and Julie Dodsworth Ranges.
Ecoegg are a new GIMA member exhibiting for the first time at Glee this September. The team will be bringing along their range of cleaning, laundry and household products including innovative new product launches, as well as brand new FSDU solutions for retailers to see in person.
Planning specialists Malcolm Scott Consultants is advising nursery and garden centre owners across the UK to consider releasing surplus land as local authorities seek to comply with national requirements to identify more land for housing and commercial development,
Chris Primett said that on-going pressures on Local Planning Authorities to provide such land continues to create opportunities for garden centre and nursery owners to release land for such uses.
He and the Malcolm Scott Consultants team will be offering advice to owners at Glee in September, at stand 20G50-H51.
Such authorities currently review the availability of land in their districts on a regular basis through the local plan process and in so doing, often consider a ‘call for sites’ exercise.
Chris said: “These authorities need to be sure that there is sufficient land available to meet their emerging developments land requirements, and to demonstrate that any land which they identify for development is deliverable within a given time period. A key test in deliverability is demonstrating that the land will be made available by the land-owner.
“The ‘call for sites’ exercise is therefore, an opportunity for land and property owners to make Local Authorities aware of the availability of their land and the time frame within which it can be released. There are a number of nursery owners with excess land who may not realise that they have a solution, or don’t realise that it is an opportunity due to a lack of awareness about timescales,” he explained.
“Many people misunderstand the timeframes concerned when land is being sought,” said Chris. “It is important to remember that land allocations are required to fulfil local planning requirements which may extend over 10-15 years - it is not actually necessary for land to be available with immediate effect if it has the capability of fulfilling the plan’s timescale.”
The business is now working with owners of sites with control over such land to help make the relevant Local Authorities aware of its availability.
“The Local Plan system is an on-going process. While plans are generally reviewed every five years, there is a lot of work undertaken in the build-up to the preparation of a local plan and even when one is adopted, preparation of the next begins quickly.
“With our team being in regular contact with officers within the organisations, we’re well-placed to work on our clients’ behalf to discuss the options while the need is such a hot topic,” said Chris.
He added that the business was aware of significant opportunities to release land adjoining or just outside of existing urban areas throughout the country, particularly around the metropolitan areas of Greater Manchester, the West Midlands and Bristol which represented excellent opportunity for those with land within those areas.
For information, contact Chris at email@example.com, or visit stand 20G50-H51 between September 11-13th.