The opportunity for growth in the current environment
Even before the pandemic, outdoor living was on an upwards trajectory, however over the last 12-18 months it has accelerated in growth. Few would disagree that garden retail has benefitted from this positive trend. As consumers were forced to spend more time at home, they started to look to their outdoor space (no matter how small) as an extra room for them to enjoy.
The question on everyone’s mind is how does the industry continue to engage with this new consumer group, and can they maintain this continuous growth?