The Young People in Horticulture Association (YPHA) Launch Success Graduation Ceremony

Witness horticultural history in the making as we celebrate the graduates of The Young People in Horticulture Association's groundbreaking Launch Success Challenge accelerator programme. Ten talented delegates have competed in teams to bring a brand new, unnamed begonia variety to market – and today we reveal the winning pitch that will become this plant's commercial identity forever. This isn't just an academic exercise; it's real-time market experience that's never been possible in horticulture before. From their inspiring journey to the Netherlands for product photography and young plant production insights, through intensive seminars and masterclasses with industry legends like Jane Lawler, Michael Perry (Mr Plant Geek) and Boyd Douglas-Davies, these graduates have developed product identities, calculated commercials and prepared pitches that will shape the future. Join us as we celebrate their achievements and announce the winning team whose vision will launch at Gardeners' World Live 2025 – because this is how we're nurturing the next generation of horticultural talent.