Glee birmingham 2018 dates logo

Mon 9:00 - 18:00, Tues 9:00 - 18:00, Wed 9:00 - 16:00

Glee

10-12 September 2018

Mon 9:00 - 18:00, Tues 9:00 - 18:00, Wed 9:00 - 16:00

NEC Birmingham, B40 1NT, UK

retail lab at glee web logo

 

An exciting new feature showcasing future WGSN trends in products, in-store experience and merchandising, as well as looking at how to engage consumer groups that garden centres are not currently attracting.

 

Glee birmingham nec retail lab concept stand

In Association With

glee birmingham nec retail lab

I always bring my team along to Glee so they can experience first-hand all of the seminars, content and new products, as well as meeting our suppliers face-to-face. Ultimately my team will be the ones who sell the products, so it’s important for them to have an in depth understanding of what we are selling. I will definitely  be bringing them to the Retail Lab, what a great inspiration piece!

Heidi Towse, Frost Garden Centres

Four key Themes

Created by a panel of industry experts, this forward thinking new feature provides visitors with long-term visions for their retail environments. Focusing on consumer engagement the Retail Lab @ Glee will be located at the very heart of the show and combines interactive content, guided tours and self-learning material to drive consumers to action new retailing ideas within their own stores. The Retail Lab has four key themes:

autumn fair nec birmingham retail lab re-wilding

Re-wilding

Working with nature to create unique shopping environments.

85% of people live in an urban environment and this number is growing

However there is a latent attraction to wildlife and as the urban environment becomes greener there is a different market emerging. One where space is limited and gardens are not conventional. There is an opportunity to capture this market by providing inspiration, a can do philosophy and by providing knowledge on the benefit of growing in small areas. 

autumn fair nec birmingham retail lab community

Community

Bringing people together through gardening projects

With the increasing urban population, community gardening, shared gardens and public spaces are becoming the new meeting places and the centre of community life. Garden centres can harness this trend and help people enjoy the ‘working together’ experience.

autumn fair nec birmingham retail lab well being

Well-being

Creating outdoor retreats to regain balance

There is a growing understanding of the importance that outdoor activities play in our psychological and physiological well-being. The benefits of healthy eating, exercise and mental de-stressing (mindfulness) are well know.

However there is a growing understanding of the positive aspect plants can play in our lives as well. Smell, sound,air circulation and re charging all help us study and perform better. 

autumn fair nec birmingham retail lab family

Family

Combining quality together time with skill development

Gardens are no longer places to work in and look at. They now form part of everyday living. Patios, play areas, outdoor seating, entertaining in the garden all form part of our everyday lives.

Gardens need to be user friendly for the whole family, accommodating the needs of children, pets as well as adults.

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