Glee Logo 2018

Tue & Wed 9:00 - 18:00, Thu 9:00 - 16:00

Glee

10-12 September 2018
NEC Birmingham, B40 1NT, UK

retail-lab-logo.png

An interactive feature area at Glee to source inspiration and the latest industry trends


 

The Retail Lab at Glee in association with the HTA, is an exciting and innovative feature area showcasing future product, in-store experience and merchandising trends with WGSN, Foresight factor and Romeo Sommers, HTA.

Returning for the second year to Glee, the Retail Lab explores market insights and how retailers can engage with different consumer groups whilst inspiring, educating and wowing visitors.

This year's theme is Happy Gardening

Happy Gardening explores why the world is in love with colour and play, and how playing with material, shape and colour stimulates the imagination, creativity and out of the box-thinking.

grow your own

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Happy Gardening is about showing everybody, even those who have no experience with gardening, that it should be fun, that you’re allowed to make mistakes and not being afraid to try new things.

Explore the themes

easy gardening

For a lot of people gardening can be quite a daunting activity and a lot of people think it takes a lot of time and equipment however we have so many products that help us maintain a garden in a very easy way. This theme focuses on simplifying gardening and showing people gardening can be enjoyed without having to work too hard.

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feel good

This theme is about all the senses within the garden and proving that gardening can help create a feel-good factor. Gardening is relaxing, it’s about getting outdoors having fun, touching, feeling and smelling plants and engaging all the senses.
 

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grow your own

This in the third theme within Happy Gardening, this is about understanding where your food comes from and what goes in it, Grow Your Own can be accessed by anyone young or old and from a garden in the countryside or a balcony in the city.

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Pets

Pets are increasingly thought of as part of the family and there’s a developing trend in the humanisation of pets. People increasingly serve pets with food that’s organic, healthy and locally sourced and often treat them as if they are children.

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play

The last theme within Happy Gardening is Play, Play is about having fun in the garden and creating outdoor spaces which in turn create memories. This theme focuses on being playful and inspiring and enjoying the spaces around you whilst developing something from scratch and having fun with it.

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retail lab mock up overview

Retail Lab Tours

The Retail Lab tours will give visitors explanations and further knowledge into the key insights and trends being showcased on the Retail Lab feature and will also provide understandings about how to implement the trends being shown. 

Romeo Sommers will be running two Retail Lab tours per day and these will operate on a first come first serve basis. There will be a maximum of 30 people permitted per session and visitors will need to register their interest in the Retail Lab tours to attend. 

Tour one: 10:30am 
Tour two: 14:30pm 

Please remember, you will also need to be registered for Glee in order to register for your place on a Retail Lab at Glee tour. 

Register now!

Book your tour

Romeo Sommers

Romeo Sommers is the Creative Director of the Retail Lab at Glee, taking the latest industry trends and themes, he puts them into concepts and information that have a clear direction as well as longevity.

Romeo will be working alongside a team of dedicated and proven professionals, who work, live and breathe the garden retail industry, to create this inspirational feature for Glee 2018.

An interview with Romeo Sommers

Romeo-Sommers

Retail Lab @ Glee Partners

by romeo logo     hta     pp8          

Retail Lab @ Glee Suppliers

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