The Retail Lab at Glee is an exciting and innovative feature area showcasing future product, in-store experience and merchandising trends with WGSN, Foresight factor and Romeo Summers.
Returning for the second year to Glee, the Retail Lab explores market insights and how retailers can engage with different consumer groups whilst inspiring, educating and wowing visitors.
This year’s Retail Lab at Glee theme is Happy Gardening, this explores why the world is in love with colour and play, and how playing with material, shape and colour stimulates the imagination, creativity and out of the box-thinking.
Happy Gardening is about showing everybody, even those who have no experience with gardening, that it should be fun, that you’re allowed to make mistakes and not being afraid to try new things.
Within Happy Gardening there are 5 key themes which have been identified, these include; Easy Gardening, Feel Good, Grow Your Own, Pets and Play.
For a lot of people gardening can be quite a daunting activity and a lot of people think it takes a lot of time and equipment however we have so many products that help us maintain a garden in a very easy way. This theme focuses on simplifying gardening and showing people gardening can be enjoyed without having to work too hard.
Grow Your Own
This in the third theme within Happy Gardening, this is about understanding where your food comes from and what goes in it, Grow Your Own can be accessed by anyone young or old and from a garden in the countryside or a balcony in the city.
Pets are increasingly thought of as part of the family and there’s a developing trend in the humanisation of pets. People increasingly serve pets with food that’s organic, healthy and locally sourced and often treat them as if they are children.
Retail Lab Tours
The Retail Lab tours will give visitors explanations and further knowledge into the key insights and trends being showcased on the Retail Lab feature and will also provide understandings about how to implement the trends being shown.
Romeo Sommers will be running two Retail Lab tours per day and these will operate on a first come first serve basis. There will be a maximum of 30 people permitted per session and visitors will need to register their interest in the Retail Lab tours to attend.
Tour one: 10:30am
Tour two: 14:30pm
Please remember, you will also need to be registered for Glee in order to register for your place on a Retail Lab at Glee tour.
Romeo Sommers is the Creative Director of the Retail Lab at Glee, taking the latest industry trends and themes, he puts them into concepts and information that have a clear direction as well as longevity.
Romeo will be working alongside a team of dedicated and proven professionals, who work, live and breathe the garden retail industry, to create this inspirational feature for Glee 2018.