Glee Logo 2018

Tue & Wed 9:00 - 18:00, Thu 9:00 - 16:00


10-12 September 2018
NEC Birmingham, B40 1NT, UK

Glee Discovery Tour

The brand-new Discovery Tours took place for the first time at Glee 2018 and offered attendees an exclusive guided walk around Glee, highlighting ‘must visit’ areas and stands. 

The study tours were a great way for first time visitors to learn how to best navigate the show, as well as being a fantastic way for regular Glee visitors to see their favourite brands and discover new ones. The aim of the tours were so buyers and their store buying teams can understand and learn, how to better merchandise and sell the products that they purchase at the show. The tours weren’t only limited to buyers, this was a great opportunity for staff who wouldn’t usually attend Glee such as merchandisers, to learn more about where the products are coming from and how to display, merchandise and sell them. 


There was a total of 3 study tours across the three days of Glee, allowing up to 30 people per session to participate.

The route the study tour took ensured all key areas were seen, and it gave participants the opportunity to see some of the best-looking stands, most inspirational feature areas and even sign up for the exclusive Retail Lab at Glee tour at the end. 




    Sign Up To Stay Informed



    Our Partners

    23 Results