The WhitCo Way

WhitCo Celebrates 30 Years with Customer Experience Centre and ‘Test & Taste’ at Glee 2025

WhitCo Catering and Bakery, a trusted UK leader with over 30 years’ experience in foodservice and retail solutions, is set to showcase a complete hospitality environment at Glee 2025 (Stand 11D91-E900).

A highlight of this year’s stand is the launch of the WhitCo Customer Experience Centre and Test & Taste zone, where visitors can trial products, discover new technologies, and gain first-hand insights into how design, equipment, and operations work together to drive profitability.

At the core of the showcase are four exclusive global brands—Debag, Wilmax, Tilia, and LightFry—supported by WhitCo’s bespoke Design Service. Together they tackle real-world challenges including rising costs, labour shortages, compliance complexity, and changing customer expectations. WhitCo’s approach emphasises sustainability, durability, and added value, while placing health and wellbeing at the heart of every design detail.

“Garden centres are under increasing pressure,” says CEO Vita Whitaker. “Our Customer Experience Centre at Glee will show how the right choices can turn challenges into opportunity, delivering positive results for both businesses and their customers.”

WhitCo will also deliver three expert-led sessions on the Feed Your Business Stage:

• Tuesday 16 Sept (15:30): The Psychology of Design – Wilmax & Tilia furnishing strategies.
• Wednesday 17 Sept (10:45): Kitchen Revolution – LightFry’s energy-saving air-frying technology.
• Thursday 18 Sept (13:30): The Perfect Rise – Debag ovens delivering waste-free baking consistency.

With its joined-up approach, WhitCo remains the partner of choice for future-ready, sustainable hospitality and retail solutions.