A Year On at Squire’s: Lessons, Surprises and What’s Next for Garden Retail
09 Sept 2026
Centre Stage
Strategy
Leadership
Profit & Revenue
Business Operations
After a full trading cycle leading Squire’s Garden Centres, Sam Dickson brings a fresh, outside-in perspective on one of the UK’s most established garden retail businesses. With senior experience across Sainsbury’s, B&Q, Waitrose and Asda, she offers a rare view of the sector through a broader retail lens. What feels familiar, what feels different and where the biggest opportunities lie.
In this honest conversation, Sam reflects on what has surprised her most, what she would challenge and how her experience is shaping the future direction of Squire’s. Expect thoughtful insight, practical observations and a clear view on where garden retail needs to evolve to stay relevant, competitive and customer-focused.
In this honest conversation, Sam reflects on what has surprised her most, what she would challenge and how her experience is shaping the future direction of Squire’s. Expect thoughtful insight, practical observations and a clear view on where garden retail needs to evolve to stay relevant, competitive and customer-focused.
