14 - 16 September 2021
NEC Birmingham UK

Why Exhibit

Why Exhibit

The UK’s leading garden and outdoor living trade show

Offering thousands of the newest and most inspirational garden retail products, Glee is the perfect platform to launch new products, discuss new ideas, increase brand awareness, nurture existing relationships and grow new ones.

Glee takes place at the NEC Birmingham and is easily accessible for any UK or International visitor thanks to its central location. Boasting a train station, airport and excellent motorway links, no matter how our buyers travel to Glee, it doesn’t take them long!

Secure your place


over 7000 visitors, over 500 exhibitors and 4000 senior decision makers

Discover the strengths of the UK garden retail market

The UK garden retail market continues to thrive, and garden centres are feeling optimistic about the future. Take an exclusive, sneak preview look at the UK Garden Retail Market: March 2020 edition.

See the snapshot

glee market preview
Who will you meet?

Who will you meet?

Glee provides a fantastic opportunity for our exhibitors to connect with highly transactional, quality buyers, attracting visitors from garden centres, high street independent and multiple stores, online retailers and garden designers and landscapers.

Discover more

Meeting with key buyers

Meeting with key buyers

The Buyers Connect sessions are speed networking events held during Glee and can help connect you with the most sought-after buyers and retailers.


Find out more

A sector to match your business 

Glee hosts over 550 exhibitors across 8 show sectors, which include; Garden Care, Landscaping & Garden Decorations, Food & Catering, Retail Experience & Services, Outdoor Entertaining, Pet Products, Home, Gift & Clothing, Hardware & Tools and Plants.

Whether you’re a new start-up, or an established big brand, we’ve got a spot just for you, and because our carefully curated show sectors offer difference and variety, we know we’ll make the perfect match!

  • home gift and clothingHome, Gift & Clothing
  • food and cateringFood & Catering
  • plantsPlants
  • landscaping and garden decorationLandscaping & Garden Decoration
  • retail experiencesRetail Experiences & Services
  • garden careGarden Care
  • outdoor entertainingOutdoor Entertaining
  • Hardware iconHardware & Tools

quote marksThis was our best ever Glee! We had record breaking numbers of visitors on our stand, with an excellent response to new lines. Our new product categories were a huge success, with interest coming from a wide range of top buyers. quote marks

Scott Thomas, Managing Director, Ivyline

The Glee Exhibitor Toolkit

When you sign up for Glee you don’t just get a stand, you will receive year-round support through our multi-channel marketing campaign. At Glee we strive to ensure you get as much exposure, promotion and presence as possible, and to all the right audiences. 

We want to ensure our exhibitors have enough time to prepare for Glee. Therefore, we’ve created an essential Exhibitor Toolkit to ensure you have a variety of valuable tools to help increase your return on investment.

garden tools and accessories

  • A gallery of banners, logo’s and email signatures to promote your presence
  • Personalised printed visitor invites, to enable you to invite your VIP buyers you want to see at Glee
  • Our Glee News page - we love promoting exciting news and product launches throughout the year
  • Social media support
  • An online exhibitor profile, promoting your brand, products and ranges
  • Access to our dedicated PR team
  • A personal profile in the Glee show preview and catalogue so visitors can plan their visit to your stand before and during the show.

Talk to our team today about exhibiting at Glee