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From Ordinary to Extraordinary: The Benefits of Menu Differentiation

18 Sep 2025
Feed Your Business Stage
Design Strategy Experience Future Trends Catering & Hospitality
In a crowded marketplace, a generic menu is a recipe for mediocrity. The garden centres that truly flourish are those that dare to be different – creating distinctive food experiences that set them apart from competitors and give customers compelling reasons to choose them over the alternatives. But knowing when, where and how requires strategic thinking that goes beyond simply adding new dishes. With insights from successful garden centre operators and guidance from Brakes, explore the art of menu differentiation that delivers real results. 
Chairperson
Peter Innes, Customer Market Manager - Brakes
Speakers
Elliot Mair, Managing Director - Raemoir Garden Centre
Barry Knight, Director - The Full Range Ltd
Mark Prior, Product Development Chef - KFF
View all Glee Seminar Programme 2025