Ginny Major is leads the new business team for Home & Living at TikTok Shop, where she drives category growth, partnerships, and strategy for businesses across Home & Living, Pets, Toys & Hobbies sectors. With a background in e-commerce scale-ups including Fy! and Houzz, she has delivered multi-million GMV growth, scaled merchants rapidly, and built brand collaborations. Passionate about discovery commerce and the power of creator content, Ginny brings hands-on experience from TikTok Shop’s rapid rise in the UK to help brands and retailers unlock new opportunities in the shifting retail landscape.