Matt Whelan is the Managing Director of Fieldfare, a family business offering delicious, loose frozen food.

Fieldfare began in a Farm Shop, over 45 years ago and today work with farm shops, food halls, garden centres and other independent retailers across the UK.

Matt has 23 years’ experience working in food, with a focus on driving long-term growth together with family-owned food businesses. Matt is always happy to chat with any other suppliers who’d like to learn more about the benefits of joining the Farm Retail Association.