Vita Whitaker is CEO and Commercial Director for the award-winning WhitCo Catering and Bakery Equipment Ltd, a successful and entrepreneurial catering equipment distributor and design house based in Northamptonshire. At WhitCo the focus is on providing end-to-end solutions for both back and front of house, and with 30yrs experience at WhitCo Vita is supremely well equipped to advise on the issues of form versus function in kitchen and restaurant design.

Vita is also a Council Member of the Foodservice Equipment Association (FEA), was formerly a Director of the Catering Equipment Distributors Association (CEDA) for 5 years, and IIHM International College of Distinguished Fellow.  The founder and Director of Jeff Way CIC Ltd a charity in memory of her husband that fund raises to provide further training and career enhancement to local hospitality students of Northampton College. Vita is also support other CSR initiatives and is an active fund raiser for Motor Neurone Disease [MNDA].

Vita has a Masters Degree in International Hospitality Design and Management Consultancy gained with Sheffield Hallam University.