Hi-Tech Vs Hi-Touch? Automation Without Alienation

Self-order screens, milk automation, QR codes, app ordering… the tech is here — but how far should you go?

This session explores how to use automation to improve speed of service and consistency without stripping away the warmth that makes garden centre hospitality special. We’ll look at how operators are balancing traditional customers who value face-to-face service with younger audiences who expect seamless digital convenience — and how thoughtful design (like the recent shifts at Scottsdales) can make both feel welcome.

It’s not about replacing people. It’s about removing friction, protecting quality, and making sensible investments that support your team — and your customers.