Glee 2019

15-17 September 2020

NEC Birmingham, B40 1NT, UK 

Tue & Wed 9:00 - 18:00, Thu 9:00 - 16:00

 Glee 2019

15-17 September 2020
NEC Birmingham, B40 1NT, UK 

Tue & Wed 9:00 - 18:00, Thu 9:00 - 16:00

Glee Exhibitor Workshop

We’re delighted to invite you to the annual edition of our complimentary and exclusive exhibitor workshop.

Learn insider exhibitor tips and tricks from the best in the business and hear from influential garden retail buyers as they take you through exactly what they’d like to see from you as an exhibitor. You’ll hear from garden centre retailers on how they approach the show, what they’re looking for and how they would like to begin relationships with their new suppliers.

You’ll also be able to meet the team behind the show in person, from our PR team through to social media, marketing and sales. It’s free learning at its very best, giving you the tools to maximise your time and ROI at Glee.


Don’t miss this complimentary opportunity to prepare for success at Glee

RSVP Today!

glee workshop 1


Hear from some of the Garden retail buyers in the industry and find out what you can do to stand out as an exhibitor.


Book your place

glee workshop 2

Knowledge Groups

Meet the team behind the show in person! From our PR team through to social media, marketing and sales. It’s free learning at its very best insight about making the most of the show.

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glee workshop 3

Networking Lunch

A fantastic opportunity to meet the Glee team, fellow exhibitors and our guest buyers over some lunch.


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Workshop Agenda

10:00 Registration and networking

Registration and networking with attendees and the Glee team

10:30 Welcome address and team Introductions

Welcome address and team introductions from Matthew Mein, Event Director, Glee

10:40 Retail Lab: Translating consumer trends into store

Consumer buying trends is a cornerstone of the intelligence we gather at Glee. We would like to share with you some insights from the industry’s leading trend setters, so you can discover for yourself what will be hot with customers for the next 12 months.

Romeo Sommers, Creative Director, Glee Retail Lab

11:00 Glee Connect

What is it?  What can it do? And how do you need to use it to increase your event ROI?

11:15 Networking Break

Have a break and meet other attendees and the Glee team

11:30 Buyers Panel: How do buyers buy at Glee?!

Heres your chance to hear the candid discussion between three buyers, to whom, Glee is a vital part of their buying cycles. They will openly discuss how they prepare, how they ( and their teams) walk the show, and how you can give yourselves the best chance of them stopping by and placing an order with you.

Chair: Trevor Pffifer, Managing Director, Garden Trade News

Jayne Insley
, Plant Area Manager and Plant Buyer, Fosseway Garden Centre
Tim Mason, Director, Stansted Park Garden Centre
Alistair Jackson, General Manager Poplars Garden Centre


12:10 Increasing your brand exposure at Glee

Find out:

  • How to get your products featured in the New Product Show Case and why you might want too?
  • How to maximise your branding with the Preview and Show Catalogue
  • How to maximise your social channels to drive visitors to your stand
  • What are the PR opportunities available to promote your presence at Glee?

Trevor Pfeiffer, Managing Director, Garden Trade News
Lorna Ricketts, Social Media Executive, Glee
Kimberley Hornby, Managing Director, Hornby Whitefoot PR

12:20 Set up for the show – operational guidelines and ezone

This is your chance to get to know the operations team and ask any questions you may have around the operational side of making your time at Glee run smoothly. From the run up to the build-up, to helping you get out the doors quickly after a successful show, our operations team will share key tips and tricks on all show logistics.

Alice Mcgrail, Operationas Manager, Glee
Nina Leith, Customer Success Manager, Glee

12:45  Lunch and networking

Have lunch and meet other attendees and the Glee team

1pm onwards the core glee team will be available for 1-2-1’s should any exhibitors require further information or support regarding the information and demonstrations given.

Book your place

The deadline for submitting has now passed.


quote marksThe speakers have given us a great insight into what they look for at the show, how to present ourselves and the product, we will adjust our previous plans with this new perspective. Really insightful. Glad we came!quote marks

Malcolm Andrews, Director, Panacea

Contact Us

If you have any questions regarding the Glee Exhibitor Workshop, please contact Grace Reilly from the Glee team.

E: [email protected]

T: +44 (0) 20 3545 9610


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