Glee Logo 2018

Mon & Tues 9:00 - 18:00, Wed 9:00 - 16:00

Glee

10-12 September 2018

Mon 9:00 - 18:00, Tues 9:00 - 18:00, Wed 9:00 - 16:00

NEC Birmingham, B40 1NT, UK

Glee Exhibitor Workshop

We’re delighted to invite you to the annual edition of our complimentary and exclusive exhibitor workshop.

Learn insider exhibitor tips and tricks from the best in the business and hear from influential garden retail buyers as they take you through exactly what they’d like to see from you as an exhibitor. You’ll hear from a Multi, Indie and Online retailer about how they approach the show, what they’re looking for and how they would like to begin relationships with their new suppliers.

You’ll also be able to meet the team behind the show in person, from our PR team through to social media, marketing and sales. It’s free learning at its very best, giving you the tools to maximise your time and ROI at Glee.

LIMITED SPACES!

Don’t miss this complimentary opportunity to prepare for success at Glee

RSVP by 22th June 2018

glee workshop 1

Speakers

Hear from some of the best multiple, independent and online buyers in the industry and find out what you can do to stand out as an exhibitor.

 

Book your place

glee workshop 2

Knowledge Groups

You’ll also be able to meet the team behind the show in person, from our PR team through to social media, marketing and sales. It’s free learning at its very best, giving you the tools to maximise your time and ROI at Glee.

Book your place

glee workshop 3

Networking Lunch

A fantastic opportunity to meet the Glee team, fellow exhibitors and our guest buyers over some lunch.


 

Book your place

Workshop Agenda

10:00 Registration and networking

Registration and networking with attendees and the Glee team

10:30 Welcome address

Welcome address and team introductions from Matthew Mein, Event Director, Glee

10:40 Meet the Buyer - Perrywood Garden Centre

Perrywood is one of the UK’s leading garden centres and is well known for its visual merchandising and diversified offering. As a Glee veteran Simon will share with you his insights as to how he uses the show, how he makes buying decisions, what makes him stop and start a conversation with exhibitors and why he is bringing even more of his buying team to Glee this year.

Simon Bourne, Managing Director, Perrywood Garden Centre

11:00 Retail lab: Consumer trends into 2018/19 

Consumer buying trends is a cornerstone of the intelligence we gather at Glee. We would like to share with you some insights from the industry’s leading trend setters, so you can discover for yourself what will be hot with customers for the next 12 months.

Luke Murphy, Marketing Manager, Glee

11:15 Networking Break

Have a break and meet other attendees and the Glee team

11:30 Meet the buyer - Crocus

Crocus is a successful plant centre with a strong online presence. Their successful diversification relies on their offering remaining fresh and relevant to what their consumers are looking for. Caroline will be joining us to explain what she gets from Glee, why it’s a must attend event for them, insights into what she is looking for this year and how an exhibitor builds an ongoing relationship with Crocus.

Caroline Linger, Head of Buying, Crocus

11:50 Increasing your brand exposure at Glee

Find out:

  • How to get your products featured in the New Product Show Case and why you might want too?
  • How to maximise your branding with the Preview and Show Catalogue
  • How to maximise your social channels to drive visitors to your stand
  • What are teh PR opportunities available to promote your presence at Glee?

Trevor Pfeiffer, Managing Director, Garden Trade News

Rachel Cryan, Senior Social Media Executive, Glee

Kimberley Hornby, Managing Director, Hornby Whitefoot PR

12:20 Meet the buyer - Poplars Garden Centre

Poplars is a family run business with strong, local knowledge and has consistently been one of the UK’s top garden centres for the last 10 years. It has a clear diversified offering that services its local customers – as well as those further afield. Alastair is a regular at Glee and he will be sharing how he approaches the show, what he is looking for and how he would like to begin relationships with his new suppliers.

Alastair Jackson, General Manager, Poplars Garden Centre

12:40 Set up for the show – operational guidelines and ezone

This is your chance to get to know the operations team and ask any questions you may have around the operational side of making your time at Glee run smoothly. From the run up to the build-up, to helping you get out the doors quickly after a successful show, our operations team will share key tips and tricks on all show logistics.

13:10 Lunch and networking

Have lunch and meet other attendees and the Glee team

Book your place

 

 

 

"The speakers have given us a great insight into what they look for at the show, how to present ourselves and the product, we will adjust our previous plans with this new perspective. Really insightful. Glad we came!"

Malcolm Andrews, Director, Panacea

Contact Us

If you have any questions regarding the Glee Exhibitor Workshop, please contact Fernanda Pinto from the Glee team.

E: fernanda.pinto@ascential.com

T: +44 (0)203 033 2062

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