Glee Logo 2018

Mon 9:00 - 18:00, Tues 9:00 - 18:00, Wed 9:00 - 16:00


10-12 September 2018

Mon 9:00 - 18:00, Tues 9:00 - 18:00, Wed 9:00 - 16:00

NEC Birmingham, B40 1NT, UK

Why Exhibit

autumn fair exhibitors

Why Exhibit?

Glee provides a platform for more than 500 exhibitors to showcase their freshest garden retail products, across our 8 tailored show sectors: Garden Care, Landscaping & Garden Decorations, Food & Catering, Retail Experience & Services, Outdoor Entertaining, Pet Products, Home, Gift & Clothing and Plants. 

Whether you’re a new start up in the industry or an established big brand, we’ve got a spot just for you, and because our carefully curated show sectors offer difference and variety, we know we’ll make the perfect match! 

So, if you have exciting products that are ready to market, Glee can help you take the next steps.

autumn fair visitors

Who Visits?

Glee brings the most exciting exhibitors together with over 7,000 highly influential buyers to place orders, source inspiration and trends, discover new and innovative products and gain unrivalled networking opportunities.

With 83% of Glee’s attendees having purchasing influence, and 87% of them also seeing exhibitions as the main way to source products, Glee really can help you connect with highly transactional, high quality buyers.

"It’s been a really good show and a real success for us. This is my first trade show ever and even my first year of trading. I think Glee gives off great exposure for brands."

Jack Nelson, Managing Director, Muztag

74% have or are planning to place orders as a result of visiting Glee

86% of visitors have purchasing responsibility

1 in 3 visitors have not attended any other show in the past 12 months

The power of Glee

Putting your brand in front of the buyers who really matter is something we do best. Glee attracts the most influential garden retailers from some of the biggest names and independents in the industry. We reach thousands of high-quality UK and International buyers through various marketing channels such as email, social media, website, print and more.

We ensure you’re perfectly placed to connect with the right visitors for your business and build valuable relationships which last, just listen to what some last year’s exhibitors had to say about Glee…


Showcasing your brand all year round

Beyond your presence at the show, we’ll engage with 1000’s of international and UK buyers on your behalf; just one of the benefits of the Glee marketing package. An integral part of the service for every exhibitor at the show, it also gives you the tools to reach out and shout about your plans to your existing (and soon-to-be) customers. 

We’ll promote your business across print, email and social media to a highly captive, targeted audience.

PR support & press coverage

We work closely with a dedicated PR agency so there are plenty of opportunities for your company to gain exposure through leading publications, editorial pieces and news outlets

Marketing material

Lots of banners, logos and more – all the things you need to let your customers or prospective customers know that you’ll be at the UK’s most valuable garden and outdoor living show

Social media

Our dedicated social media team will be busy throughout the year making sure the show is promoted, and taking the opportunity to highlight our exhibitors across relevant social media channels including; Facebook, Instagram, LinkedIn, Pinterest and Twitter.

Online profile

Our shiny new website is your platform to introduce your brand to visitors, allowing them to browse your products and make sure you’re top of their must-visit list at the show

The Preview

Have your company details listed in the exhibitor A-Z of the coveted show preview, the Glee Preview is distributed to pre-registered visitors by post and is available to view online.

This sought after planner is used by thousands of our visitors to pre-plan their time at the show, work out how they are going to shop and who they are going to visit. 

Show Catalogue

Available to all visitors who attend Glee, the Show Catalogue helps visitors navigate their way round the event and is a vital reference to brands, show information and contact details long after the show has taken place.  

Buyers’ Show Review 

Title change: For a small additional cost, make sure that your brand in included in the Buyers’ Show Review. This is a publication sent out to all visitors after the show to remind them of your products and encourage them to find out more.

Exhibitor of the week

Brands with complete and great looking profiles on the Glee website have the chance to be featured on the home page, giving them added exposure to visitors. 

Meet an audience relevant to you

Get the exposure your products command

Sourcing the newest and most exciting products, placing orders for the up-coming season and building essential business relationships are what makes Glee the UK’s most valuable garden and outdoor living tradeshow. With our 8 clearly defined show sectors, we ensure you’re perfect placed to connect with the right visitors for your business.

We want to give your brand the exposure it deserves, and as soon as you sign up for Glee 2017, we can start promoting your products as part of our industry-led multi-channel marketing campaign.

Glee Success Stories

  • "Going to Glee was a major investment for a small company like us, but it really paid off. We really enjoyed the show, met great people and when we look at the figures, it’s very clear that it was worth all the effort. There was a great buzz at the show and it was brilliant to be part of Glee. So of course we have already re-booked"
    Tara Slinger, Marketing Director, Algon Organics

  • "I think the industry needs Glee because it is an extremely cost-effective way for companies to get products to market and for retailers to see what is new." Jackie Eades, Managing Director, Briers
  • “We went with an open mind to Glee and didn’t set any targets. I was delighted with what we achieved, both appointments set with potential new customers and raising awareness of Clover Peats high quality products.”  Andrew Mather, National Sales Manager, Clover Peat 

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