Glee Logo Data

Glee

11-13 September 2017

NEC Birmingham, B40 1NT

The UK’s biggest and most valuable garden and outdoor living tradeshow

Why Exhibit

autumn fair exhibitors

Who Exhibits?

More than 550 exhibitors showcase thousands of the freshest garden retail products across 8 tailored show sectors at Glee; Garden Care, Landscaping and Garden Decorations, Food and Catering, Retail Experiences and Services, Outdoor Entertaining, Pet Products, Home, Gift and Clothing and Plants.

If you fit into one of the sectors mentioned, we have the right spot for you to showcase your merchandise at Glee, the UK’s most valuable garden and outdoor living tradeshow.

autumn fair visitors

Who Visits?

Attracting over 7,000 influential visitors and buyers to Glee every year, our visitors come from a broad range of organisations including; garden centres, multiple retailers, builders merchants and growers to name a few. 64% of our visitors believe that attending Glee specifically is crucial to success of their business.

Being a part of Glee helps your business grow, by allowing you to connect with highly-transactional, high quality buyers.

“The show has been amazing so far, we have done Glee for the past 17 years and it is a very important show for us and also for the garden retail industry, so we will never not do Glee.”

Lian Walsh, International Sales Manager, Briers Limited

74% have or are planning to place orders as a result of visiting Glee

86% of visitors have purchasing responsibility

1 in 3 visitors have not attended any other show in the past 12 months

The Power of Glee

Putting your brand in front of the buyers who really matter is something we do best. Glee attracts the most influential garden retailers from some of the biggest names and independents in the industry. We reach thousands of high-quality UK and International buyers through various marketing channels such as email, social media, website, print and more.

We ensure you’re perfectly placed to connect with the right visitors for your business and build valuable relationships which last, just listen to what some last year’s exhibitors had to say about Glee…


 

SHOWCASING YOUR BRAND ALL YEAR ROUND

Beyond your presence at the event, we’ll engage with 1000’s of international and UK buyers on your behalf; just one of the benefits of the Glee marketing package. An integral part of the service for every exhibitor at the show, it also gives you the tools to reach out and shout about your plans to your existing (and soon-to-be) customers. 

We’ll promote your business across print, email and social media to a highly captive, targeted audience.

PR support & press coverage

We work closely with a dedicated PR agency so there are plenty of opportunities for your company to gain exposure through leading publications, editorial pieces and news outlets

Marketing Material

Lots of banners, logos and more – all the things you need to let your customers or prospective customers know that you’ll be at the UK’s most valuable garden and outdoor living show

Social Media

Our dedicated social media team will be busy throughout the year making sure the show is promoted and taking the opportunity to highlight our exhibitors across relevant social media channels including Twitter, Facebook and LinkedIn

Online profile

Our shiny new website is your platform to introduce your brand to visitors, allowing them to browse your products and make sure you’re top of their must-visit list at the show

The Preview

Have your company details listed in the exhibitor A-Z of the coveted show preview, which is distributed by post or online to pre-registered visitors 

Show catalogue

Available to all visitors at the show, the Show Catalogue helps them navigate their way around the show and is used well after the show as an indispensable reference

Buyers’ Review

For a small additional cost, make sure that your brand is included in the Buyers’ Review, a publication sent to all visitors after the show to remind them of your products and encourage them to find out more.

Exhibitor of the Week

Brands with complete and great looking profiles on the Glee website have the chance to be featured on the home page, giving them added exposure to visitors. 

Meet an audience relevant to you - Get the exposure your products command

Sourcing the newest and most exciting products, placing orders for the up-coming season and building essential business relationships are what makes Glee the UK’s most valuable garden and outdoor living tradeshow. With our 8 clearly defined show sectors, we ensure you’re perfect placed to connect with the right visitors for your business.

We want to give your brand the exposure it deserves, and as soon as you sign up for Glee 2017, we can start promoting your products as part of our industry-led multi-channel marketing campaign.

Glee Success Stories

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  • "Going to Glee was a major investment for a small company like us, but it really paid off. We really enjoyed the show, met great people and when we look at the figures, it’s very clear that it was worth all the effort. There was a great buzz at the show and it was brilliant to be part of Glee. So of course we have already re-booked"
    Tara Slinger, Marketing Director, Algon Organics

  • "I think the industry needs Glee because it is an extremely cost-effective way for companies to get products to market and for retailers to see what is new." Jackie Eades, Managing Director, Briers
  • “We went with an open mind to Glee and didn’t set any targets. I was delighted with what we achieved, both appointments set with potential new customers and raising awareness of Clover Peats high quality products.”  Andrew Mather, National Sales Manager, Clover Peat 

  • "We consider Glee to be a very worthwhile project. We wanted to start building our profile in this marketplace and to meet potential customers, and we achieved both objectives." Nils de Vries, Sales Executive, Terrastyle.
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