Glee Logo 2018

Tue & Wed 9:00 - 18:00, Thu 9:00 - 16:00


10-12 September 2018
NEC Birmingham, B40 1NT, UK

Why Exhibit

Glee provides a platform for more than 500 exhibitors to showcase their freshest garden retail products, across our 8 tailored show sectors: Garden Care, Landscaping & Garden Decorations, Food & Catering, Retail Experience & Services, Outdoor Entertaining, Pet Products, Home, Gift & Clothing and Plants. 

Whether you’re a new start up in the industry or an established big brand, we’ve got a spot just for you, and because our carefully curated show sectors offer difference and variety, we know we’ll make the perfect match! 

So, if you have exciting products that are ready to market, Glee can help you take the next steps.

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The perfect platform

With a high spending, hugely influential audience from across multiples, independents, builders merchants, online retailers and industry professionals, Glee is the most crucial garden trade event in any garden industry buyer’s calendar!

Glee takes place at the NEC Birmingham and is easily accessible for any UK or International visitor thanks to its central location. Boasting a train station, airport and excellent motorway links, no matter how our visitors travel to Glee, it doesn’t take them long!

"The show has been really good and a real success for us. This is our first ever tradeshow and our first year of trading, I think Glee gives off great exposure for brands.”

Jack Nelson, Managing Director, Muztag

Who will you meet

Glee provides the perfect platform for our exhibitors to connect with highly transactional and quality buyers, such as:

Garden Centres

DIY Retailers

Multiple Retailers


Online Retailers

Distributors & Agent

Landscape & Garden Designers


High street retailers


Builders merchants

Multi-channel retailers


"We believe in the personal touch, in meeting customers face-to-face. It’s always the best way and by exhibiting at Glee, we met many customers and made valuable new contacts.”

Andrew Mather, National Sales Manager, Clover Peat

Meeting with key visitors

International Buyers Connect and the GIMA Buyers Connect

The International Buyers Connect and the GIMA Buyers Connect are run by Glee’s key show partners GIMA, Gardenex and PetQuip and are speed networking events held during the show. These events connect both international buyers and UK and international sellers in pre-arranged 10-minute speed networking slots.

The aim of both the International Buyers Connect and GIMA Buyers Connect meetings are to be short yet highly effective, presenting key opportunities to make personal contacts with premium brands and manufacturers from across the UK and beyond, and without wasting any precious show time!

Find out more about the GIMA Buyers Connect                                              Find out more about the international Buyers Connect

A powerful buying audience

Glee brings the most exciting exhibitors together with authoritative buyers who come to the show not only to place orders, but to source inspiration, discover new and innovative products and benefit from the unrivalled networking opportunities available.

Source: Glee post-show visitor survey, 2017.

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Top retailers who attended Glee 2017

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Diversity of buying interest



Our new 2018 floorplan

With the UK Garden Retail Market now worth £5bn*, coupled with a sell-out show in 2016 and further growth in 2017, Glee in 2018 will be moving from halls 17–20 to 6–8 & 20, to help facilitate the potential for further growth in the years to come.

Source: Garden Retail Market Analysis Report, 2017

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A sector to match your business


Garden Care

Offering an extensive range of core products to help maintain and care for all types of gardens, encompassing GYO and products such as fertilisers and chemicals to hedge trimmers and watering cans.


Landscaping and Garden Decoration

Jam packed with design and inspiration, this growing sector focuses on transforming landscapes, featuring decorative pots, aggregates and paving and timber products.


Outdoor Entertaining

Showcasing exciting and unique ideas for buyers such as fire pits, hot tubs and outdoor furniture, this sector offers a fantastic array of garden leisure brands and products for 2018.



Our Plants sector offers products to help bring beauty and life to gardens, showcasing an extensive range of plants, trees and shrubs from a host of UK and international suppliers.


Home, Gift and Clothing

Home, Gift and Clothing This tailored sector offers a large range of garden gifts and product ideas from clothing to candles and even garden games, perfect for retailers looking to diversify their offerings and generate sales all year round.


Retail Experience and Services

Forward-thinking, practical and innovative, this sector offers a platform to showcase instore design, shop fitting and technology solutions to help grow retail businesses.


Food and Catering

Offering advice on hardware and kitchen solutions as well as products such as coffee machines and industrial ovens, our Food and Catering sector helps stores stand out from the crowd while significantly increasing profits.

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Pets at Glee

Our newly enhanced show sector Pets at Glee will be showcasing more brands and most importantly more products than ever before including pet food, toys and accessories. Located in a fantastic position next to the entrance of Hall 19.

Exhibitor case study: Terrastyle

The objective: Test the UK market opportunity for Terrastyle and Teraplast

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"We consider Glee to be a very worthwhile project. We wanted to start building our profile in this marketplace and to meet potential customers, and we achieved both objectives.”

Nils De Vries, Terrastyle

The Result: 110 qualified contracts and increased brand profile for first-time exhibitor Terrastyle

The Highlights

Terrastyle is one of the leading manufacturers, distributors and suppliers of planters and ornaments in the UK. The company distributes in excess of 1 million pots to its customers yearly. Investment in Glee was driven by Terrastyle wanting to test out the garden centre market.

The challenge for them was that they were not able to deliver smaller quantities at prices that small and medium sized garden centres, nurseries and flower shops require for the product to be profitable. However their sister company Teraplast, manufactures pots that can meet the smaller demand.


Making the most out of Glee

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New Product Showcase awards

The New Product Showcase Awards are the perfect platform for building brand visibility and creating a buzz around your best products. With the opportunity to win a coveted ‘Glee Award’, the categories are judged on innovation, design, promotion and saleability.

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New exhibitor workshops

Aimed at maximising exhibitors ROI before, during and after the show, in our free-toattend workshops, retailers will be sharing more about what inspires them when looking for suppliers and products

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Buyers Connect

Managed by our partners GIMA, the Buyers Connect is a power networking event for selected exhibitors to meet with key industry participants, start conversations and connect with some of the most influential brands in the business.

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International Buyers Connect

Run by our partners Gardenex and PetQuip, the International Buyers Connect is a speed networking event where international buyers and UK and international sellers meet in pre-arranged, 10 minute business appointments.

"We were new to exhibiting so it’s been a great way for us to meet potential buyers that we wouldn’t normally get the ability to see. It’s been a really good opportunity for us to get our name out there.”

Emily Lambet, Co-founder & Head of Sales, Seedball

The most inspirational show yet

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Innovators Zone

This specifically designed area is home to brand-new, start-up companies looking to break into the gardening sector, providing a platform for grassroots product design and one-off design ideas.


Retail Lab @ Glee

A significant new feature showcasing future WGSN trends in products, in-store experience and merchandising, as well as looking at how to engage consumer groups that garden centres are not currently attracting. 62% of visitors said they will attend Glee as a result of seeing the Retail lab.* *Source: Glee post-show visitor survey, 2017.


Buyers' Power List

The Buyers’ Power List Awards at Glee 2018 is set to recognise the very best buyers in the industry, and is Glee’s way of celebrating this outstanding talent and attracting them to the show.

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New look website

Introducing the new Glee website; bolder, brighter and more interactive than ever before! The new website makes it easier for buyers to find brands, like yours, and enables them to find and view products before and after the show.

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Seminar theatre

Hear from inspirational industry figures on the latest topics and trends relevant to your business. Plus, new for this year our exciting Pets at Glee seminar theatre for all things hairy, fluffy and feathered.

Supporting you, all-year-round

Glee is more than just a three-day show. Discover more opportunities and let our multi-channel marketing campaign work to increase your reach and drive greater exposure before, during and after the show, and the best thing is it starts the minute you book your stand!

PR support & press coverage

We work closely with a dedicated PR agency so there are plenty of opportunities for your company to gain exposure through leading publications, editorial pieces and news outlets.

Show Catalogue

Get featured in the Glee Show Catalogue which is available to all visitors who attend Glee. The catalogue helps visitors navigate their way around the show and is used well after as an indispensable reference.

Marketing material

Lots of banners, logos and more – all the things you need to let your customers or prospective customers know that you’ll be at the UK’s most valuable garden and outdoor living tradeshow.

The Show Preview

Have your company details listed in the exhibitor A–Z of the coveted Glee Preview, which is distributed by post and online to pre-registered visitors.

"It has been a really really good show, there are some extremely high powered supermarkets and multiples here and Glee is by far the best show we’ve been to. We think it’s a really good opportunity and one not to be missed."

Kyle Daniels, Sales, Bio-Bean

Digital support

Glee news

Featuring key garden industry content as well as exhibitor articles, the freshest products and even videos, visitors can discover inspirational exhibitor content across all of our gardening sectors, whilst keeping up to date with latest garden industry news.

Social media

Our dedicated social media team will be busy throughout the year making sure the show is promoted, and taking the opportunity to highlight our exhibitors across relevant social media channels including Twitter, Instagram, Facebook, LindedIn and Pinterest.

Online profile

Our shiny new website is your platform to introduce your brand to visitors, allowing them to browse your products and make sure you’re top of their ‘must visit’ list at the show.

Exhibitor of the week

Brands with complete and great looking profiles on the Glee website have the chance to be featured on the home page. 2017 saw over 48,000 sessions on the Glee homepage, so it’s a great exposure opportunity for any brand featured.

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Facebook reach

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Twitter Impressions

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Web page views

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Web exhibitor views

"The Glee team are very receptive to new ideas and together we produced great results. No surprise that we’ve already re-booked.”

Jackie Eades, Managing Director, Briers

Talk to our team today about exhibiting at Glee



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