14 - 16 September 2021
NEC Birmingham UK

Exhibitor Press Releases

15 Sep 2020

Maximising sales with rootgrow and Empathy

Empathy by Plantworks Hall: Hall 06-19 Stand: 8C70-D71
Maximising sales with rootgrow and Empathy
Empathy products are top of their class for performance and function, the combination of clear messaging, natural ingredients and the coveted RHS branding means they stand out from the competition to provide solutions for sowing, growing and lawn care for the conscious gardener.

The team behind the successful product range provide solutions for retailers, ensuring all selling opportunities are maximised within key areas of the garden centre, from developing link-selling opportunities to providing dedicated POS, product placement and training.

Rootgrow™ Mycorrhizal Fungi is the company’s key product and is included as a key ingredient across the majority of the range, its well established amongst consumers and heavily recommended by the RHS therefore all products containing rootgrow™ carry clear branding to highlight its inclusion.

Rootgrow™ is also an effective link selling product for seasonal promotions and certain plant groups, the company has developed a series of messaging that can be strategically displayed on around and even on plants - the ‘I love rootgrow™’ hangtags help to drive awareness and increase the possibility of partnering the product with a plant purchase.

Empathy has even developed smaller pack sizes of certain products to increase link-selling opportunities including the brand new 250g Bulb Starter.

The company also provides dedicated pos, branded FSDUs which can be stocked depending on the season and a range of product placement possibilities for its wide range of products and a series of wooden display crates which can be seamlessly integrated into displays and bolster the company’s natural credentials.

Empathy’s Simon Taylor said: “Our key focus for 2021 is ensure our retail customers are fully supported, we have a huge opportunity to capitalise on the influx of new gardeners entering the market, many of which need information and guidance, we believe that the combination of our clear messaging appeals to both new and experienced gardeners and our bold packaging means the products stand out.”

For buyers interested in setting up meetings with members of the Empathy team to discuss new and existing products please get in touch either directly via email - info@rootgrow.co.uk or via the Glee Gathering. To view the current range of products visit rootgrow.co.uk

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