New Accessible Product Category enters Garden industry
Invisible Creations Unveils Stylish Garden Accessibility Range at GLEE 2024
Invisible Creations is proud to announce the launch of their new Garden Accessibility Range at GLEE 2024. Inspired by the challenges faced by the founder’s grandmother, Director Laura has developed a range of products that blend style and functionality, ensuring that gardens remain safe, accessible, and beautiful.
The Need for Inclusive Gardens; Redefining Safety and Style
Gardens are more than mere outdoor spaces; they are sanctuaries where we connect with nature, relax, and find solace. Gardening enriches our lives by boosting physical strength, cognitive function, and social interaction. Yet, as our needs and abilities evolve, enjoying these spaces can become increasingly challenging.
Traditional safety features often compromise the beauty of our gardens, which can discourage people from enjoying these spaces due to concerns about falls and accessibility. As the need for practical yet aesthetically pleasing solutions grows, Invisible Creations is redefining the narrative around garden accessibility. We believe that safety and style can coexist, ensuring that everyone can confidently enjoy their outdoor spaces without sacrificing visual appeal.
"We believe that gardens are our sanctuaries, and our enjoyment of these spaces shouldn’t be limited or defined by circumstances outside of our control.” says Laura, Director of Invisible Creations. “Our products are crafted not only to elevate outdoor aesthetics but also to provide peace of mind. We’re making accessibility an integral part of design, ensuring that everyone can enjoy a beautiful life in a beautiful space."
Invisible Creations’ Solution
Invisible Creations’ latest innovations include garden products such as path lights, planters, and pots that discreetly double up as sturdy, ergonomic outdoor grab rails. These products are specifically designed to provide stability and support in areas with uneven, wet, or cluttered pathways and steps. These are not only functional but also stylish, blending seamlessly into garden décor, offering both support and beauty.
Key Features of the Garden Accessibility Range:
Stylish Design: Our grab rails are designed to complement the natural beauty of gardens, ensuring that safety features enhance rather than detract from the overall aesthetic.
Functionality: Our products provide essential support, helping to prevent falls and allowing individuals of all abilities to navigate their gardens with confidence.
Quality Craftsmanship: Built with high-quality materials, our products are durable and weather-resistant, ensuring they maintain their appearance and functionality over time.
Market Opportunity
As customer needs evolve, there is a growing demand for accessible garden products that cater to all abilities. Garden centres have an opportunity to tap into this market by offering products that ensure safety without sacrificing style. Invisible Creations' dual-purpose grab rails present a unique offering, by eliminating the stigma of traditional safety aids while enhancing the beauty of outdoor spaces.
Key Stats
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People are living longer and, by 2050, a quarter of those in the UK will be over 65 1
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Millions of older people are worried about falling, with 4.3 million (36%) listing it as their top concern. This fear, shared by those with limited mobility, often leads to a reluctance to go outside, less time spent in the garden, and increased frailty.2
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Studies show that one in three over 65s have at least one fall a year, however the risk of falls increases to one in two for people aged over 80. 3
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Approximately half of falls occur in outdoor spaces.4
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When working to reduce falls with over 65’s, installing grab rails, handrails and banisters is likely to be the most prevalent and important advice given.5
For more information on Invisible Creations and our innovative Garden Accessibility Range, please visit www.invisiblecreations.co.uk or contact the team at hello@invisiblecreations.co.uk.
About Invisible Creations
Invisible Creations is dedicated to transforming home and garden accessibility through design-led solutions that blend seamlessly into everyday life. Our mission is to ensure that everyone can enjoy a beautiful life in a beautiful space, without compromise. Invisible Creations is a brand of PROCare Shower and Bathroom Centre, a leading company in bathroom and kitchen adaptations.
Contact Information
Invisible Creations /PROCare / Unit 4-6 Enfield Ind Est, Enfield St, Wigan, WN5 8DB
Email: hello@invisiblecreations.co.uk / Website: www.invisiblecreations.co.uk
GLEE Stand 9E80 / Glee profile: Invisible Creations - Glee Birmingham 2024
Press Contact:
Kirstie Kalonji
Sales & Marketing Manager
Kirstie.kalonji@invisiblecreations.co.uk