A cutting-edge launch at Glee for Burgon & Ball

At Glee Burgon & Ball is launching the first phase of a major review of its RHS-endorsed cutting ranges. The update clearly communicates the benefits of buying the tools, and makes the range easy to navigate for retailer and shopper alike. Three new tools are joining the line-up too!

Burgon & Ball offers the only cutting tools endorsed by the RHS, that trusted name that gardeners look for. The endorsement is an assurance of quality and good   design.

The new packaging has been designed with garden centre shoppers in mind, so as well as being functional, the overall look and feel is elegant, simple, and very appealing. Each tool’s unique features are clearly highlighted to help the shopper find the right tool for the task they’re tackling.

To make ranging and product choice even easier, the use of colour in packaging and tool handles helps signpost the various sub-ranges, such as the essential must-have items, and the high-specification professional tools.

Moving away from fully enclosed blister packs, the new look features a small plastic hood covering the blades, slashing the plastic used in packaging by over 50%. Exposing the handles has the added benefit of allowing the shopper to try the tool’s weight, size and movement before buying.

This autumn also sees three new cutting tools join the line-up, including a finger micro snip for precise cutting that’s ideal for herb harvesting. In addition, all-metal flower scissors are perfect for harvesting cut flowers and for floristry.

At the other end of the scale, a new ratchet secateur offers powerful cuts and easier everyday cutting. The exceptional cutting power and ease of use of this design is believed to position it as best ratchet secateur on the market.

Be the first to see this exciting new version of Burgon & Ball’s flagship cutting tool range on stand 9B61-D60.