Using biologicals like ladybirds against pests is common in organic gardening sectors, but they normally have to be bought online.
That’s all set to change with Andermatt Home & Garden’s MightyBug range and their new O2O (offline to online) system. With the slogan “Buy in-store, deliver fresh to your door” customers can purchase at a garden centre, but get them delivered by post.
Starter packs come with the more common varieties of natural predators, everything from ladybirds to nematodes to lesser-known predators like Encarsia for dealing with whitefly.
The system comes in a stand that fits neatly on a shelf or checkout counter.
Customers simply pick out a MightyBug that eats their pest, which are clearly colour-coded eg green for aphids, red for spider mite, and take this to the till. They then get given a code to redeem online.
A flier is on the stand for more information, and there’s also a gift card to encourage the option of gifting MightyBugs to friends and family.
With the explosion of interest in organic and natural controls, the ability to buy biological controls in-store is long overdue. Andermatt have been biological pioneers since 1988, and are very excited to be the ones to evolve biologicals from online-only retail to a market-leading in-store technology platform.
- Pest Control
- Grow Your Own
- Garden Care