MightyBugs

Andermatt Hall: Hall 8-20 Stand: 7E45
  • MightyBugs
  • MightyBugs
MightyBugs MightyBugs

Using biologicals like ladybirds against pests is common in organic gardening sectors, but they normally have to be bought online.

That’s all set to change with Andermatt Home & Garden’s MightyBug range and their new O2O (offline to online) system. With the slogan “Buy in-store, deliver fresh to your door” customers can purchase at a garden centre, but get them delivered by post.

Starter packs come with the more common varieties of natural predators, everything from ladybirds to nematodes to lesser-known predators like Encarsia for dealing with whitefly.

The system comes in a stand that fits neatly on a shelf or checkout counter.

Customers simply pick out a MightyBug that eats their pest, which are clearly colour-coded eg green for aphids, red for spider mite, and take this to the till. They then get given a code to redeem online.

A flier is on the stand for more information, and there’s also a gift card to encourage the option of gifting MightyBugs to friends and family.

With the explosion of interest in organic and natural controls, the ability to buy biological controls in-store is long overdue. Andermatt have been biological pioneers since 1988, and are very excited to be the ones to evolve biologicals from online-only retail to a market-leading in-store technology platform.

Categories

  • Pest Control
  • Grow Your Own
  • Gifts
  • Garden Care
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