Fast growing challenger brand Seed Revolution to unveil new expanded Spring ranges at Glee

Seed Revolution, the fastest growing challenger brand in the seed sector, will be showcasing its new Spring 2027 ranges at Glee 2026. Founded as a movement to encourage a new – and younger - audience into gardening, Seed Revolution is shaking up the outdated seed industry. The company encourages customers to ‘rip, scatter and wild’ its boldly branded and visually appealing packets of seeds and then to leave them alone and let them grow.

Since launching at Spring Fair at Birmingham’s NEC in February, Seed Revolution has seen demand bloom for its range of native British grown wildflowers.

The Gloucestershire based company is also enjoying a successful partnership with celebrity chef Hugh Fearnley-Whittingstall’s River Cottage with an exclusive range of organic vegetable seeds, from beetroot and carrot to chard and rocket.

Seed Revolution will be appearing on Stand 20J63 at Glee 2026, taking place at Birmingham’s NEC September 8-10. New for Glee will be expanded Spring 2027 ranges for both Seed Revolution and River Cottage Organic Seeds, a selection of new pack sizes and trade display units plus a 24-day seed advent calendar.

New wildflower seeds entering the 40 strong Seed Revolution range include Wild Garlic, Bluebell and Ragged Robin, while new vegetable seeds in the 45 strong River Cottage range will include three types of Tomatoes, Lettuces and a larger herb range including Oregano and Mint. Using wildflowers as companion plants in vegetable gardens boosts biodiversity, attracts pollinators, deters pests and enhances the overall health of a crop.

Max will join Hugh Fearnley-Whittingstall on Centre Stage at 11.30am on September 8th at Glee for a live recording of The Underground Podcast.

Hugh will explore why growing your own food matters more than ever, how gardening can help create a healthier future and the importance of inspiring more people to pick up a packet of seeds and give it a go. Hugh and Max will also chat about their new River Cottage Organic Seed Range and the exciting future of growing. 

Founder Max Mancroft, 27, said: “We had a brilliant response to our launch at Spring Fair earlier in the year and lots of interest in what we’re doing to get a whole new audience of people growing. I started Seed Revolution to reconnect people with their natural environment and to help restore Britain’s wildness, one seed at a time. I’m delighted that people of all ages are responding to our message that growing can be fun, exciting and a lot simpler. Our seeds are really easy to manage and they work everywhere, from plant pots and balconies to bigger gardens. Every seed that is sown is more than a plant, it’s food for pollinators, colour for your garden and another step towards a wilder, richer landscape for everyone.”

Hugh Fearnley-Whittingstall said: “I’m delighted with the response to our collaboration with Seed Revolution, and that we’re now expanding our range of River Cottage Organic Vegetable Seeds for Spring 2027. Our organic seed collection offers customers some of our favourite varieties of organic vegetables, whether they’re a seasoned gardener or just starting. It means they can sow, grow, pick and take the finest, freshest vegetables from their garden straight to their kitchen and get cooking.”

Research shows that gardening took off with people aged 18-34 during the Covid lockdowns and 83% of young people now describe it as ‘cool’.

Since the 1930s, England has lost 97% of its wildflower meadows. As well as offering a diverse range of seeds for different soils and situations, emphasizing classic native British species like poppies, cornflowers and daisies, each Seed Revolution packet has been designed as a perfect gift which fits easily inside a card.

The seeds RRP at just £2.99 and come with shelf-ready packaging and FSDUs available to bring a colourful, exciting look to stockists.

Max, who grew up in the Gloucestershire countryside, worked in corporate finance in London before setting up Seed Revolution. The company’s non-executive directors include Mark Murphy, a former International Product Director for Tesco.

Why not join us in-person for the retail event of the season? Autumn Fair runs from 6-9 September 2026 at the NEC, Birmingham, co-locating with Glee on 8-10 September. Register for free here, and join our newsletter for the latest updates before the show.