News & Views

20 Sep 2021

The Glee New Product Showcase 2021 winners are revealed

The Glee New Product Showcase 2021 winners are revealed

Nineteen fantastic new garden and pet product innovations have been confirmed as this year’s winners of the coveted Glee New Product Showcase, at a special award presentation organised and run by Garden Trade News at the leading garden retail event, Glee, which takes place this week (14th – 16th September, NEC Birmingham).

Hundreds of entries were received across the 17 categories, with industry suppliers eager to present the fruits of their intensive new product research and development, carried out over the past 18 months of lockdown.

This year’s New Product Awards also had a new format, with “The Pitches” for each category being made to judges before a live audience on The Stage content theatre. The first round of pitches took place on the opening day of the show, Tuesday September 14th, from 3:00pm – 5:00pm, followed by a second round on Wednesday September 15th from 10:00am – 12:30pm.  

After being carefully judged and selected by an expert panel of judges, who were looking for excellence in quality and design, strong environmental credentials, pricing and retail potential, along with the all-important innovation factor, the winners were revealed by Glee Event Director, Matthew Mein and GTN Editor, Trevor Pfeiffer, at 5:00pm this afternoon (Wednesday 15th September).

The 2021 judging panel was made up of Ian Hodgson, Garden News; Andy Bunker, Alton Garden Centre; Mel Livingstone, Fron Goch Garden Centre; Nicola Gow – Retired garden centre owner; Rachel Gilbert – Rosebourne Garden Centre; Lilidh Matthews, Primrose.com; Elliot Kirby, RHS Wisley; Jack Slater, Summerseat Garden Centre, and Trevor Pfeiffer, Editor & Director, Garden Trade News.

Glee 2021 New Product Award Winners and Shortlisted Products

Garden Plants, Seeds & Bulbs

Shortlisted:

  • Aglaonema Red Star - JAVADO
  • Cuddly Cactus - JAVADO
  • Granvia ® Pink Flame Imp - MNP Flowers
  • Spathiphyllum Diamond  - JAVADO

Winner: Granvia ® Pink Flame Imp - MNP Flowers

Garden Growing Materials

Shortlisted:

  • After Plant House Plant - Plantworks Ltd
  • BlackGold Compost - RocketGro
  • Natura Grow Bed & Basket Feed Liquid 1L - Natura Grow
  • Nature Safe Slug & Snail Barrier - Hygeia Chemicals Ltd
  • Harmony Gardens - Southern Trident

Winner: Harmony Gardens - Southern Trident

Garden Growing Containers

Shortlisted:

  • Flower Tower - Useful and Practical Ideas Ltd
  • Tall Vertical Herb Stand - Zest 4 Leisure
  • Tierra Verde Planters - Primeur Ltd

Winner: Tall Vertical Herb Stand - Zest 4 Leisure

Garden Decoration

Shortlisted:

  • Metal Frame Flower Wall Art - Woodlodge Products
  • Resin Hippo Statue - Green Tones
  • St John's Solar Mirror - Woodlodge Products

Winner: St John's Solar Mirror - Woodlodge Products

Garden Tools & Machinery

Shortlisted:

  • EasyMix 2-in-1 Composter - Hozelock
  • Kent & Stowe Capability Trowel - Westland Unwins
  • Kent & Stowe Eversharp Secateurs - Westland Unwins

Winner: Kent & Stowe Capability Trowel - Westland Unwins

Landscaping & Garden Buildings

Shortlisted:

  • MultyDeck - Primeur Ltd
  • Planter cascade - Deco-Pak
  • Carolina Border - Primeur Ltd

Winner: Carolina Border - Primeur Ltd

Garden Leisure & Entertaining

Shortlisted:

  • Campingaz Attitude 2Go CV Table Top Gas Barbecue - Campingaz
  • Folding Garden Bar - Zest 4 Leisure
  • Kamado Joe - Kettle Joe - Kamado Joe

Winner: Kamado Joe - Kettle Joe - Kamado Joe

Homeware, Giftware, Toys & Games, and Clothing

Shortlisted:

  • Earthy Natural Bamboo Side Tables - Set of 2 - The Satchville Gift Company
  • Kids Light-up cloggies - EP Barrus Ltd
  • Pup's 1st gift Box - Goodchap's
  • Wholeleaf Platters, Bowls & Plates - The Wholeleaf Company
  • Bee Activity Box  - Kidzplay

Winner: Wholeleaf Platters, Bowls & Plates - The Wholeleaf Company

Retail Services & Experiences

Shortlisted:

  • Evergreen Trade Website & Training Academy - Evergreen Garden Care
  • Honeyfield's Floor Display Unit - WHM Pet Group
  • Tri-Star Adbags - Tri-Star Packaging

Winner: Evergreen Trade Website & Training Academy - Evergreen Garden Care

Wild Bird Care and Wildlife Products

Shortlisted:

  • Gardman Aura Bird Bath & Feeder - Westland Unwins
  • Water is Life Bath and Drinker - Wildlife World
  • WildPod - Bioscapes

Winner: Gardman Aura Bird Bath & Feeder - Westland Unwins

Garden Growing Accessories

Shortlisted:

  • BB Rain Can - Block Blitz Ltd
  • Gro-Sure Visiroot Twin Propagator Set - Westland Unwins
  • Pot Trellis - Treadstone Products
  • Small Space Cold Frame - Zest 4 Leisure

Winner: Pot Trellis - Treadstone Products

Pet Food

Shortlisted:

  • Churu Pops - Collarways Ltd
  • Home Barking Kit - Sniffe & Likkit Ltd
  • Scoff Paper Edible Greeting Cards for Dogs - Scoff Paper

Winner: Scoff Paper Edible Greeting Cards for Dogs - Scoff Paper

Pet Health & Beauty

Shortlisted:

  • Anti-Bacterial Dog Shampoo with Hosepip Applicator - Aqueos
  • Furrish Cordless Pet Clipper - Furrish
  • The Woof Pack - Deluxe Doggy Bag & Grooming Kit - Sniffe & Likkit Ltd

Joint Winners: Anti-Bacterial Dog Shampoo with Hosepip Applicator – Aqueos / The Woof Pack - Deluxe Doggy Bag & Grooming Kit - Sniffe & Likkit Ltd

Pet Accessories

Shortlisted:

  • Glove My Dog Deluxe Bamboo Towel Glove - Sniffe & Likkit Ltd
  • Petface Planet - Toucan - Leisure Grow
  • Pup's 1st Cracker - The cracker your pup can pull - Goodchap's
  • The Friendly Squid - Cleaning up our coast - Goodchap's

Joint Winners: Petface Planet – Toucan - Leisure Grow / The Friendly Squid - Cleaning up our coast - Goodchap's.

Three additional winners were also selected, covering sustainability, Best of British and overall best product. The winners were:

Sustainability Award – Harmony Gardens, Southern Trident

Best of British Award - Kent & Stowe Eversharp Secateurs, Westland Unwins

Overall Best Glee New Product 2021 – Pot Trellis, Treadstone Products

Matthew Mein, Glee Event Director confirmed: “After such a long period of lockdown and our first live event in two years, we were thrilled to see so many superb new products entered for the 2021 Glee New Product Awards. Huge congratulations to our 19 very worthy winners and a big thank you to the judges who were so generous with their valuable time and expertise”.

Glee will be open throughout Thursday September 16th, meaning there is plenty of time left to visit the show and see the latest market innovations for yourself. There will be another day of vital business content at The Stage and you can also enjoy Floral Thursday and the accompanying Greenfingers Charity Drawby donning your best flowery item of clothing, be it socks, shirt, jacket or dress and celebrating this wonderful charity with your industry friends and colleagues.

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