Paula Parker – PP8
Paula Parker, director and owner of PP8 has over 25 years’ experience in marketing, 10 of which were in the horticulture sector. She has proven extensive expertise working both for B2B and B2C organisations in brand and product development, innovation and integrated marketing campaigns including in-store retail point of sale.
A keen hobbyist gardener, Paula is passionate about working with garden centres, garden product suppliers and manufacturers to inspire and enthuse future generations of gardeners.
Project Director for the Retail Lab @ Glee, Paula said: ‘I am very excited to be working on this project. Today’s 45+ age group have a very different approach to shopping than our parents did at this age. With the incredible access to technology, our busy lifestyles and younger mindset we demand a different shopping experience. As destination centres, garden centres are so well placed to differentiate themselves from other retail channels. By offering a more experiential visit and taking us away from the stresses of daily life they can put shoppers in a more positive state of mind to spend. The Retail Lab @ glee will showcase simple and flexible ways of promoting gardening products to suit any marketing budget.’