Growing Your Garden Business on TikTok Shop

Discover how TikTok Shop is helping garden sellers thrive in the new age of discovery-commerce. In this session, Ginny Major, Head of New Business (Home & Living) at TikTok Shop, will share how sellers of garden products – from flower & plant seeds to garden décor and plant care – can connect with engaged audiences and turn trends into transactions. Learn how to get started on TikTok Shop, optimise your listings and create shoppable content that resonates with today’s customers, including the power of LIVE shopping and Creator partnerships. The session will finish with a live Q&A, giving garden brands the opportunity to ask their questions and gain practical tips to grow sales on TikTok Shop.