Vanessa Cranford is the Founder and Strategic Lead of Spring Marketing, a specialist agency supporting garden centres to drive sales through loyalty marketing. With over 20 years in garden retail, she has partnered with owners and senior teams to mentor in-house marketing departments and deliver effective, multi-channel campaigns. Since 2005, Spring Marketing has advised, developed, managed, and evaluated loyalty schemes for over 100 UK sites. Vanessa combines this deep industry knowledge with a strategic focus on customer retention and growth, making her a trusted advisor to garden centres aiming to boost engagement, loyalty, and long-term profitability.