Why exhibit

Garden retail is a relationship business and Glee is where you grow and nurture your network. Each September, trade buyers from garden centres, farm shops, hardware stores and independents descend on the NEC Birmingham to source new products, meet new suppliers and place orders for the season ahead.

A stand puts you in the room where the decisions are made.

Book a stand

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Glee & Autumn Fair combined buyers

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product sectors

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have purchasing power

1. Build lasting wholesale relationships

Glee isn't a one-and-done event. The brands that come back do so because the relationships they build here turn into long-term stockists. In an industry this community-driven, showing up consistently matters.

home and garden trade shows for Exhibitor and buyer meeting at Glee

2. Get in front of a targeted B2B audience

Every visitor at Glee is in the garden retail business. No consumers, no browsers. Just decision-makers who have made the trip specifically to source new products and connect with garden suppliers.

3. Launch your products to the industry

The New Product Awards give standout launches additional industry visibility, and immediate buyer feedback helps you refine your commercial story before the wider season begins.

Find your place at Glee

Glee give you a platform to showcase your best selling or most innovative products across 11 key sectors including Garden Care, Landscaping & Garden Decorations, Retail Experience & Services, Outdoor Entertaining, Home, Gift & Clothing, Plants, Pet, Food Hall, Food & Beverage, Home & Garden Improvement and Sourcing.

View all sectors Browse exhibitor list

"The conversations we had with visitors confirmed that our products are exactly what retailers are looking for. We came to meet new stockists, and we left with large orders already placed." - Best of British award winner
Neil Watkins,
Founder/EcoCrops,
“We have visited around several times in the last 10 year and the new September timing has been so much better and truly makes sense. We come to Glee knowing what we want and come specifically to look for new suppliers that we haven’t yet placed orders here yet.”
Lloyd Mitchell,
Twigs Nurseries
"We've already met four garden centres that want to work with us – buyers we simply wouldn't have found anywhere else."
Jamie Brett,
James C Brett
"The quality of leads has been good, and we won an award at our very first outing. We'll be back."
Matt Simpkins,
iSqueeze
"Plenty of orders taken, new accounts opened, and strong interest in our new ranges. We couldn't have asked for more from three days."
Martha Bowen,
Ivyline
"We met many new potential customers and received firm orders right on the stand. The response was strong enough that we rebooked immediately."

SOCKSHOP
"We've been growing for 40 years and Glee is a great way of getting in touch with the garden centre trade. It's a good show in a good location."
Vince Young,
Tudor Tea and Coffee
"We can see this making a big impact in food courts and delis. The product really suits garden centres and Glee was the right place to launch."
Edward Starr,
Amazing Chocolate Workshop
"We decided to launch at Glee and some of the bigger buyers have already been to see us. The show has a really nice, positive feel."

Gino Pizza Ovens
"A great mix of diverse visitors – we made contact with all sorts of people we wouldn't have reached elsewhere."

Harvest Wild Bird Food
“Glee is the main show in the UK and I’ve been multiple times to look at what’s new and gain inspiration for the year ahead. “
Buyer
Asda
“We come to Glee every year and have done for many years. It is great for us to network. The September dates work great as it means we will have sold all our summer stock and can get ready for the new season.”
Michael Frecklington,
Cherry Tree Garden Centre
“I’ve been coming to Glee for almost 40 years! Enjoying seeing new products at the show this year and meeting with our main suppliers. I’ve also been able to source some different products which will really stand out in store. Glee is one of our main shows.”
Neil Grant,
Ferndale Garden Centre
“The show has a really nice feel, very diverse and has a very positive feel. Some of the bigger buyers have been to see us, so we are happy!”

Sales Manager / Gino Pizza Ovens
“Our first appearance at Glee was such a success that we immediately re-booked for next year’s show, which will be combined with the Autumn Fair. The response to our collections - especially the new RHS range - was fantastic. All in all, we couldn’t be happier with how Glee went and are excited to build on this momentum at next year’s combined Glee & Autumn Fair event.”

SOCKSHOP
“We are a one-stop-shop for a food shops and departments in garden centres. We’ve seen a mixture of new and existing customers at Glee and we’re pretty happy with the amount of leads we’ve had.”
Mark Prior,
Keff
“We’ve had quite a few prospective stockists and new leads so for the networking Glee has been good for us. We’ve met quite a few charities and our product also works perfectly in garden centres. We have a sock for many occasions!”
Jessica Best,
Pantherella
“We’ve been really busy during the show and have had good feedback on our Spring/Summer 26 ranges. We’ve seen plenty of export customers and lots of orders have been taken, both for in season ranges and new products for the coming year. We’ve also opened new accounts so we’re very happy with that.”
Martha Bowen,
Ivyline
“It’s our third time at the show an the majority of what we’ve brought here has been new product. The quality of customers has been really good at Glee this year.”
Bobby Fisher,
Greenkey Garden and Home
“The show has been good for networking with other suppliers and to do our marketing for the brand. I’ll be back next year!”
David Cohen,
Klass
“We’ve had a team of buyers at the show for the full duration of Glee, which gives us the opportunity to catch up with hundreds of our suppliers in one place whilst also looking for new suppliers. We’ve had some really useful discussions with companies so the show’s been very helpful to our planning. We also want to get the name out about our garden centre business”
Jack Shields,
Robert Dyas
“We’ve been trading for 15 years and this is our first time at Glee as the UK distributor for Citrocana. Some of our biggest customers are farm shops so we’ve come here to see if we can expand further into garden centres. The quality of leads has been good and we’re also delighted to have won an award for another of our brands, a plant-based milk, Numilk. It’s particularly good to win an award at our first outing here. We’ll be back!”
Matt Simpkins,
iSqueeze
“This is our first real trade show in years and we’ve come to Glee because we can see this making a big impact in food courts and delis. The product really suits garden centres and taps into the male gifting market.”
Edward Starr,
Amazing Chocolate Workshop
“We’ve seen a lot of new customers and e-commerce sites”
Guy Jenkins,
Johnsons Lawn Seed
“It was a natural progression for us to move into garden centres. We also offer display stands so that customers can make their own floral bouquets. They make wonderful gifts, especially around key occasions such as Valentine’s, Mother’s Day and Easter”
Darren Williams,
Ceramic Flowers
“We’ve been going for 40 years and we’re very buoyant as a company; we’re still growing. Glee is a nice show in a good location and a good way of getting in touch with the garden centre trade.”
Vince Young,
Tudor Tea and Coffee

Meet buyers from across the garden retail industry. Connect with major retailers, garden centres, department stores and online brands, including names like Bents, Haskins, Blue Diamond, National Trust, Tesco, Amazon and thousands more. Build relationships with the decision-makers, actively sourcing new products and suppliers.

Garden Centres & Destinations

Logos of Garden Centers & Destinations visiting Glee

Department Stores & Multiple

Online/International/Pet Retailers

Logos of Online Businesses, International Businesses and Pet Retailers visiting Glee show

ToolBank

Marc, Managing Director at ToolBank, shares why Glee is key to their garden centre strategy, from meeting new customers and suppliers to generating over 100 strong leads and connecting with key decision-makers.

Clover

Andrew, National Sales Manager at Clover, shares why Glee remains a key show, from reconnecting with existing customers to meeting new contacts and exploring strong enquiries, with plans to return this year.

What's included with your stand

Your stand booking comes with everything you need to reach buyers before, during and after the show, from your online exhibitor profile and catalogue listing to personalised buyer invites and social media inclusion.

High-demand sectors fill up fast. Book early to secure your position.

Book a stand

Exhibiting at Glee gives you more than just a stand. Our year-round, multi-channel marketing puts your brand in front of the right buyers before, during and after the show. Plus, the Exhibitor Toolkit equips you with everything you need to maximise visibility and drive stronger ROI.

A gallery of banners, logos and email signatures to promote your presence at Glee.

An online exhibitor profile, promoting your brand, products and ranges.

The chance to be included in our social media marketing.

A personal profile in the Glee Show Preview and Catalogue so visitors can plan their visit to your stand before and during the show.

A free profile listing within the official show app so that buyers and visitors can find your products and locate your stand at the show.

Personalised assets and invites for you to send to the buyers you want to see most at Glee.

Apply for a stand

Meet 5,200+ garden retail buyers and become one of our Glee 2026 exhibitors,

Apply for a stand and our team will be in touch!

Book a stand

How do I apply for a stand at Glee?

Glee is one of the UK's most established trade shows for garden and outdoor living suppliers. Fill in our stand application form and our team will be in touch with availability, pricing and next steps.

Who attends Glee?

Glee is the UK's leading garden retail exhibition, attracting trade buyers from across the industry including garden centre buyers, independent retailers, department stores, online retailers, builders’ merchants, landscapers and sourcing teams looking for new suppliers and products.

Where can garden suppliers meet retail buyers?

Garden suppliers can meet retail buyers at trade shows where garden centres, retailers, department stores, online brands and sourcing teams come to find new products and suppliers.

How can garden brands generate wholesale leads?

Exhibiting at a UK trade show like Glee is one of the most efficient ways to connect with garden retail buyers in the UK.Garden brands can generate wholesale leads by exhibiting at trade shows, showcasing products to active buyers, joining meetings and following up with retailers after the event.

I’m based overseas, can I still apply for a Glee stand?

Yes, you can! We welcome exhibitors from over 50 countries and counting. If you are looking to apply from outside of the UK, we recommend looking into any visa details or shipping restrictions that you will need to consider.

Will I require a visa if I am coming from abroad?

Whether you need a visa to visit as one of our Glee 2026 exhibitors will be dependent on your particular circumstances. We recommend visiting the UK Border Agency information page to find out more information on whether you will need to apply for a visa.