Ronseal
Ronseal is a leading brand of wood coatings, paints, fillers and decorating tools based in the UK & Ireland.
However, Ronseal is not just famous for producing top quality wood care products; it's also famous for it's tagline ‘Does exactly what it says on the tin’ - a no-nonsense line that underpins everything Ronseal stands for. Dave Shelton, co-creator of the line with Liz Whinston, explains the thought process behind the original campaign adverts.
“We started to write a commercial that featured a straightforward guy who said lines like: "If you've got wood to stain and you want it to dry quickly, you need Ronseal Quick Drying Woodstain."
We'd soon knocked out several scripts but we needed a line… "Does exactly what it says on the tin" was a great way of summing this up.
Does exactly what it says on the tin’ is now more than an advertising slogan; it has become part of our everyday vernacular. The line has made it into the Oxford Dictionary of Idioms, been featured in the song ‘What it Says On The Tin’ by Katie Melua, and has even been used by Prime Minister David Cameron and on multiple occasions to summarise his preferred approach to politics.
The phrase has come to represent a product or policy that is open, honest and delivers against its promise.
The phrase is now used internationally and it’s not surprising it has become the third most known slogan of all time.
Ronseal. Does exactly what it says on the tin.
Address
Avenue OneWhitney
Oxfordshire
OX28 4XR
United Kingdom
Website
http://sherwin-williams.co.ukContact Exhibitor
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Product Description Ronseal 5 Year Fence Life+ Shed & Fence Protector provides 5 years of protection for your shed and fence with just two coats. This easy-to-apply product stands up to all kinds of w ... -
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Product Description Ronseal One Coat Shed & Fence Protector makes protecting and enhancing your garden wood quick and easy. With just one coat, it delivers long-lasting colour and reliable all-weather ... -
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Product Description Ronseal 10 Year Woodstain provides protection for your windows and doors for an entire decade. It’s easy to apply, doesn’t need a basecoat or primer, and goes straight on with a br ... -
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Product Description Ronseal Ultimate Protection Hardwood Garden Furniture Oil restores and protects outdoor furniture by nourishing the wood and replacing lost natural oils. Its long-lasting formula h ... -
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Product Description Ronseal Ultimate Protection Decking Oil nourishes and protects decking while enhancing its natural look. Its advanced formula restores essential oils lost through weathering, helpi ... -
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Product Description Thompson’s Patio & Block Paving Seal Wet Look 5L is a high-performance, water-based patio sealer designed to seal, waterproof, protect and enhance block paving and flagstones with ... -
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Product Description Ronseal Ultimate Protection Decking Paint transforms all types and ages of deck, filling in small cracks and covering grey wood. Product Features Fills cracks and locks down splint ... -
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Product Description Thompson's Water Seal uses a unique micro silicone emulsion to stop water penetration. Apply directly onto damp surfaces to provide long lasting waterproof protection within hours. ... -
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Product Description Ronseal Garden Paint adds long-lasting colour and protection to a wide range of outdoor surfaces, including wood, brick, terracotta and metal. Its waterproof, low-VOC formula resis ... -
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Description Ronseal High Performance Wood Filler is a versatile solution for repairing wood indoors and outdoors, filling to any depth without shrinking or cracking. Hardening in just 30 minutes, it c ...
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You want your fence and shed looking their best, but you don't want to paint them every year. Ronseal 5 Year Fence Life Plus does exactly what it says on the tin - it gets the job done and keeps it do ...