The Wool Packaging Company

Hortiwool is a family-run business based in Staffordshire, at the heart of the UK, with two decades of experience working with natures smart fibre: wool.

Our journey began by harnessing wool's unique insulating properties to create innovative, sustainable packaging solutions. Through years of research, development and customer feedback, we discovered that wool offers incredible benefits beyond packaging, particularly in the garden.

Inspired by these findings, we launched the Hortiwool range to help gardeners make the most of wool's natural properties. From retaining moisture and regulating soil temperature to suppressing weeds and enriching the soil as it naturally breaks down, our products work in harmony with nature to support healthier plants and more sustainable gardening.

As a family business, we believe business should be a force for good. That's why we're committed to creating high-performance products that are kind to the environment while making a positive impact for our customers, communities and the planet.