Glee and Autumn Fair co-location
One trip. Two shows. Europe's biggest buying moment.
Glee (6-8 September) runs alongside Autumn Fair (5-8 September), crossing over on 6-8 September at NEC Birmingham. One stand puts your brand in front of 20,000+ buyers across garden, home, gift and fashion.
When Glee and Autumn Fair run side by side:
Glee and Autumn Fair remain two distinct shows, each with its own identity and audience. The difference in 2027 is what happens in the middle.
Exhibit at Glee, Autumn Fair, or book across both for maximum reach. On 6–9 September, a single registration gives every buyer access to both shows. Garden retail buyers on one side, home, gift and fashion buyers on the other. You stay put. They come to you.
| Dates | What's open |
|---|---|
| 5 – 8 September | Autumn Fair |
| 6 – 8 September | Glee |
| 6 – 8 September | Both shows |
Reach buyers you couldn't reach before. Retailers who've traditionally stocked homewares, gifts and fashion are adding garden to their offer. On 6–8 September, they're in the building, and your stand is on their route.
Buyers who come to write orders. 80% of attendees have purchasing power. They arrive with budgets to spend, shelves to fill and seasonal ranges to plan, and they come from 50 countries.
Book early, get seen first. Stand locations in the refreshed hall layout are filling. Early bookers secure prime positioning near the crossover routes between the two shows.
“It's been a refreshing trade show, great to see new and exciting products from both our existing and new suppliers. We're excited to see the hybrid of Glee and Autumn Fair joining together in 2026.”
- Martin Barrett, Buyer, Tate's of Sussex Garden Centres
Buyers coming to Glee
Buyers coming to Autumn Fair
Frequently asked questions (FAQs)
Book one stand and get footfall from both shows. On 6-8 September, every registered buyer will walk both Glee and Autumn Fair on a single registration, so there's nothing stopping a home, gift or fashion buyer wandering down your aisle and ordering a product that will complement their range. Home, Gift and Clothing is already one of Glee's strongest sectors. Meanwhile retailers like Dunelm, Sainsbury's and Anthropologie, who traditionally shop Autumn Fair, are adding garden to their ranges. The co-location simply removes the wall between two audiences that were already converging.
Costs vary by stand size and location, with options to suit a range of budgets. Every stand comes with the Exhibitor Toolkit: a profile in the Glee Pre-Show Guide and Show Guide, an online exhibitor profile, personalised invites to send your target buyers, plus PR and social media support across our channels. Our team will help you find the right package.
Glee continues to proudly call the NEC Birmingham its home. The venue address is:
NEC Birmingham
North Ave, Marston Green
Birmingham
B40 1NT
Start planning your visit to Glee at the NEC today.
Book your stand
This is an unmissable opportunity to be part of one powerful week at the NEC. Speak with your account manager or contact our sales team to discuss the best options for your business.
