Why exhibit at Glee
Meet your next stockists
Garden retail is a relationship business and Glee is where you grow and nurture your network. Each September, trade buyers from garden centres, farm shops, hardware stores and independents descend on the NEC Birmingham to source new products, meet new suppliers and place orders for the season ahead.
A stand puts you in the room where the decisions are made.
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Where can garden suppliers meet retail buyers?
Garden suppliers meet retail buyers at dedicated garden trade shows, where buyers attend specifically to source new products and place orders. Glee is the UK's leading garden retail exhibition, held annually at the NEC Birmingham.
Why exhibit at Glee?
1. Build lasting wholesale relationships
Glee isn't a one-and-done event. The brands that come back do so because the relationships they build here turn into long-term stockists. In an industry this community-driven, showing up consistently matters.
Find your place at Glee
Glee give you a platform to showcase your best selling or most innovative products across 11 key sectors including Garden Care, Landscaping & Garden Decorations, Retail Experience & Services, Outdoor Entertaining, Home, Gift & Clothing, Plants, Pet, Food Hall, Food & Beverage, Home & Garden Improvement and Sourcing.
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"The conversations we had with visitors confirmed that our products are exactly what retailers are looking for. We came to meet new stockists, and we left with large orders already placed." - Best of British award winner
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“We have visited around several times in the last 10 year and the new September timing has been so much better and truly makes sense. We come to Glee knowing what we want and come specifically to look for new suppliers that we haven’t yet placed orders here yet.”
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"We've already met four garden centres that want to work with us – buyers we simply wouldn't have found anywhere else."
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"The quality of leads has been good, and we won an award at our very first outing. We'll be back."
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"Plenty of orders taken, new accounts opened, and strong interest in our new ranges. We couldn't have asked for more from three days."
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"We met many new potential customers and received firm orders right on the stand. The response was strong enough that we rebooked immediately."
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"We've been growing for 40 years and Glee is a great way of getting in touch with the garden centre trade. It's a good show in a good location."
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"We can see this making a big impact in food courts and delis. The product really suits garden centres and Glee was the right place to launch."
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"We decided to launch at Glee and some of the bigger buyers have already been to see us. The show has a really nice, positive feel."
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"A great mix of diverse visitors – we made contact with all sorts of people we wouldn't have reached elsewhere."
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“Glee is the main show in the UK and I’ve been multiple times to look at what’s new and gain inspiration for the year ahead. “
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“Do a fantastic job, they have a huge craft department and it has big time grown their business.”
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“We come to Glee every year and have done for many years. It is great for us to network. The show works better for us than Autum Fair, whilst the September dates work better as it means we will have sold all our summer stock and can get ready for the new season.”
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“I’ve been coming to Glee for almost 40 years! Enjoying seeing new products at the show this year and meeting with our main suppliers. I’ve also been able to source some different products which will really stand out in store. Glee is one of our main shows.”
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“its our first time at Glee, quiter than we expected but its only day one so we’ll see. I’m not sure where our stand is ideal but everybody is very friendly and it’s a lovely environment.”
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“it’s a lovely show, we’ve been before, its a bit quiet where their stand is this year, but we’ve had a steady flow of people and have got some good leads.”
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“Feels the show is quiet, but they’ve made some good leads so far, so we’ll see. Hoping to get more traction in the next couple of days.”
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“the show had got off to a great start, was very busy on the stand in the morning but had slowed down during the afternoon. She was expecting it to be busy later in the week.”
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“Its smaller this year and doesn’t feel quite so busy as previous years, I think it’s a trend with trade shows because so much can be done online now and people don’t necessarily need to attend.”
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“The show has a really nice feel, very diverse and has a very positive feel. Some of the bigger buyers have been to see us, so we are happy!”
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“Our first appearance at GLEE was such a success that we immediately re-booked for next year’s show, which will be combined with the Autumn Fair. The response to our collections - especially the new RHS range - was fantastic. All in all, we couldn’t be happier with how GLEE went and are excited to build on this momentum at next year’s combined GLEE & Autumn Fair event.”
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“We are a one-stop-shop for a food shops and departments in garden centres. We’ve seen a mixture of new and existing customers at Glee and we’re pretty happy with the amount of leads we’ve had.”
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“We’ve had quite a few prospective stockists and new leads so for the networking Glee has been good for us. We’ve met quite a few charities and our product also works perfectly in garden centres. We have a sock for many occasions!”
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“It’s our third time at the show an the majority of what we’ve brought here has been new product. The quality of customers has been really good at Glee this year.”
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“We’ve been really busy during the show and have had good feedback on our Spring/Summer 26 ranges. We’ve seen plenty of export customers and lots of orders have been taken, both for in season ranges and new products for the coming year. We’ve also opened new accounts so we’re very happy with that.”
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“The show has been good for networking with other suppliers and to do our marketing for the brand. I’ll be back next year!”
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“We’ve had a team of buyers at the show for the full duration of Glee, which gives us the opportunity to catch up with hundreds of our suppliers in one place whilst also looking for new suppliers. We’ve had some really useful discussions with companies so the show’s been very helpful to our planning. We also want to get the name out about our garden centre business”
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“This fits in with a high end consumer lifestyle”
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"I’d like to make it more affordable for them so the garden offering is deeper. We should have an active supplier base that’s manufacturing in the UK so we can support British businesses. You have to back British made, that’s what gives you the point of difference. And you’re not just backing British, it’s also more sustainable.”
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“We’ve been trading for 15 years and this is our first time at Glee as the UK distributor for Citrocana. Some of our biggest customers are farm shops so we’ve come here to see if we can expand further into garden centres. The quality of leads has been good and we’re also delighted to have won an award for another of our brands, a plant-based milk, Numilk. It’s particularly good to win an award at our first outing here. We’ll be back!”
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“This is our first real trade show in years and we’ve come to Glee because we can see this making a big impact in food courts and delis. The product really suits garden centres and taps into the male gifting market.”
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“We’ve seen a lot of new customers and e-commerce sites”
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“It was a natural progression for us to move into garden centres. We also offer display stands so that customers can make their own floral bouquets. They make wonderful gifts, especially around key occasions such as Valentine’s, Mother’s Day and Easter”
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“We’ve seen some existing customers and also a few new ones. Grass seed is one of our best sellers and that’s up 40% year-on-year because of the weather. Since the rebranding we’ve introduced a lot of new products, with a lot of items aimed at teaching children to grow. We’re focusing on the easy gardening side of things."
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“You do a really good job of marketing the show!”
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“We’ve been going for 40 years and we’re very buoyant as a company; we’re still growing. Glee is a nice show in a good location and a good way of getting in touch with the garden centre trade.”
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“Does your website convey what you do and where you do it? Garden centres are all thinking, how do we diversify and where do we start? You need to stay in the zeitgeist of your local customers”
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“We are all about bio-diversity in farming and only use wool derived from high welfare animals. We had lots of wool that was going to waste and started making it into pellets for the garden”
What buyers will you meet?
Meet buyers from across the garden retail industry. Connect with major retailers, garden centres, department stores and online brands, including names like Bents, Haskins, Blue Diamond, National Trust, Tesco, Amazon and thousands more. Build relationships with the decision-makers, actively sourcing new products and suppliers.
Shark Ninja
Marketing Manager, Sebastian Bartlett explains how Glee provides them with unique opportunities to reach a wider audience, fast-track relationships and, of course, showcase their amazing products.
Leon Boots
Kev Burgess, Director of Leon Boots, shares why Glee is a great match for their brand when it comes to meeting the right type of customers.
Haws
Haws, the beloved watering can brand, share why it’s important for them to network at a British marketplace such as Glee while still having the opportunity to meet global buyers.
Hozelock
From meeting a broad audience to launching their latest products, here’s why Hozelock continues to showcase their brand at Glee.
What's included with your stand
Your stand booking comes with everything you need to reach buyers before, during and after the show, from your online exhibitor profile and catalogue listing to personalised buyer invites and social media inclusion.
High-demand sectors fill up fast. Book early to secure your position.
Exhibitor Toolkit
Exhibiting at Glee gives you more than just a stand. Our year-round, multi-channel marketing puts your brand in front of the right buyers before, during and after the show. Plus, the Exhibitor Toolkit equips you with everything you need to maximise visibility and drive stronger ROI.
A gallery of banners, logos and email signatures to promote your presence at Glee.
An online exhibitor profile, promoting your brand, products and ranges.
The chance to be included in our social media marketing.
A personal profile in the Glee Show Preview and Catalogue so visitors can plan their visit to your stand before and during the show.
A free profile listing within the official show app so that buyers and visitors can find your products and locate your stand at the show.
Personalised assets and invites for you to send to the buyers you want to see most at Glee.
Garden supplier exhibitor FAQs
How do I apply for a stand at Glee?
Glee is one of the UK's most established trade shows for garden and outdoor living suppliers. Fill in our
stand application form and our team will be in touch with availability, pricing and next steps.
Who attends Glee?
Glee is the UK's leading garden retail exhibition, attracting trade buyers from across the industry including garden centre buyers, independent retailers, department stores, online retailers, builders’ merchants, landscapers and sourcing teams looking for new suppliers and products.
How can garden brands generate wholesale leads?
Exhibiting at a UK trade show like Glee is one of the most efficient ways to connect with garden retail buyers in the UK.Garden brands can generate wholesale leads by exhibiting at trade shows, showcasing products to active buyers, joining meetings and following up with retailers after the event.
Will I require a visa if I am coming from abroad?
Whether you need a visa to visit as one of our Glee 2026 exhibitors will be dependent on your particular circumstances. We recommend visiting the UK Border Agency information page to find out more information on whether you will need to apply for a visa.
Apply for a stand
Meet 5,200+ garden retail buyers and become one of our Glee 2026 exhibitors,
Apply for a stand and our team will be in touch!
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