About Glee

About Glee

Glee, 14-16 September 2021, is the UK’s leading garden and outdoor living trade show, presenting the most exciting brands, innovative products and inspiring garden retail insights.

Home gardening has blossomed in 2020, with more people spending time at home and making the most of their outdoor space. Meet the demands of this new upward trend and make fresh industry connections at Glee. Join us for 2021 and find out why we are the heart of the gardening community.

Time to Grow

It’s time to grow together. After two years apart, Glee will finally return to the NEC Birmingham this September, as we reopen our doors to the garden industry. 2020 has created some real challenges, but it’s also been a year full of opportunity. With the addition of over 3 million budding gardeners entering the industry, gardening as a pastime has well and truly blossomed.  

As we look ahead, to 2021 and beyond, now is the time to build on that momentum; it’s time to solidify our community and re-establish our roots as we come back together to trade, learn, collaborate and flourish.  

We’ve been working hard pruning and cultivating our look, to bring you a lighter, fresher version of Glee, as we usher in a new mood for a new era. As the light at the end of the tunnel grows ever brighter, we’re buzzing with excitement to reconnect and facilitate face-to-face trade and networking once again.

glee birimingham exhibitors

Exhibit at Glee

Glee is the most important event for the gardening community and the UK’s leading garden and outdoor living trade show. We welcome all kinds of exhibitors across 8 carefully edited show sectors. Glee 2021 is your first opportunity to connect with powerful and influential visitors face-to-face, from garden centres, multiples, independents and online retailers, plus garden designers and landscapers. It’s the perfect platform to launch and showcase your product collections, nurture your existing relationships and grow new ones.

WHY EXHIBIT

 "This was our best ever Glee! We had record breaking numbers of visitors on our stand, with an excellent response to new lines. Our new categories, in particular the water features, were a huge success, with interest coming from a wide range of top buyers." 

Scott Thomas, Managing Director, Ivyline

In reference to Glee 2019

"It has been the best Glee we’ve experienced in years. We have good levels of leads to follow-up, and most people who said they’d visit turned up. Our modern water features have been well received."

Guy Jenkins, Consumer Manager, Johnsons Lawn Seed

In reference to Glee 2019

Visit Glee

Explore 8 carefully edited show sectors, and discover thousands of the latest and most innovative garden retail products from the most inspirational suppliers, all under one roof. Glee offers three jam-packed days of networking, purchasing, inspiration and insights. Taking place at the perfect time of year to preview the next spring season and top up for Christmas, Glee is an unmissable event for the garden community.

REASONS TO VISIT

glee birmingham visitors

 "Interest in our new products and established portfolio of leading lawn seed began at the start of day one, with new and existing customers heading straight to the Johnsons stand. We received an excellent level of enquiries from overseas visitors, too, and left with a big file of new leads to develop."  

Guy Jenkins, Consumer Manager, Johnsons Lawn Seed

In reference to Glee 2019

glee birmingham visitors

Date, Time & Location

14 - 16 September 2021

The NEC, Birmingham, B40 1NT

Tuesday, 14 September 2021 – 9:00 – 18:00
Wednesday, 15 September 2021 – 9:00 – 18:00
Thursday, 16 September 2021 – 9:00 – 16:00

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