Why Exhibit

Why Exhibit

The UK’s leading garden and outdoor living trade show

Glee provides brands with the essential opportunity to connect with key buyers and influential visitors from across garden retail, attracting garden centres, multiples, independents, online retailers, garden designers and landscapers.

The destination for discovery, Glee is the perfect platform to launch new products, discuss new ideas, increase brand awareness, nurture existing relationships and grow new ones.

Held at the NEC Birmingham, Glee is easily accessible for UK and international visitors thanks to its central location at the heart of the country.

Make sure you join us for a brand-new Glee experience as we move from September to June in 2022!

Secure your place



The 2021 Exhibitor brochure is here

Take advantage of the opportunity to meet the demands of the growing gardening community by being a part of Glee, 14-16 September 2021 at the NEC Birmingham. Grab a copy of our new exhibitor brochure today and discover all the ways that we can help your business reach new audiences and strengthen its digital presence.


Discover the strengths of the UK garden retail market

The UK garden retail market continues to thrive, and garden centres are feeling optimistic about the future. Take an exclusive, sneak preview look at the UK Garden Retail Market: March 2020 edition.

See the snapshot

glee market preview
Meet buyers from across the industry

Meet buyers from across the industry

Glee offers the unmissable opportunity to network with the entire industry face-to-face. Attracting visitors from garden centres as well as independent and multiple stores, online retailers and garden designers, Glee offers a unique platform to connect with purchase-ready buyers.

Who you'll meet

Connect with key individuals one-on-one

Connect with key individuals one-on-one

Sponsored by show partners GIMA, our one-of-a-kind Buyers Connect sessions give brands the opportunity to meet with buyers one on one to pitch their latest products. Taking the format of “speed networking” events, bring your best elevator pitch and connect with the most sought-after buyers and retailers.

Find out more

Find your place at Glee

We work hard to make sure our show is carefully curated to put you in the very best position to be discovered by the buyers that matter the most to your business. Glee showcases thousands of the most innovative products across 8 show sectors; Garden Care, Landscaping & Garden Decorations, Food & Catering, Retail Experience & Services, Outdoor Entertaining, Home, Gift & Clothing, Plants and PAW for pet and animal wellbeing. Whether you’re a new start-up, or an established big brand, we’ve got a spot just for you!

  • home gift and clothingHome, Gift & Clothing
  • food and cateringFood & Catering
  • plantsPlants
  • landscaping and garden decorationLandscaping & Garden Decoration
  • retail experiencesRetail Experiences & Services
  • garden careGarden Care
  • outdoor entertainingOutdoor Entertaining
  • Hardware iconPAW

"Glee 2021 was an incredible show for us. We’ve taken orders, built new relationships and generated a really important buzz ahead of the 2022 season. We’ve also rebooked for the 2022 show, as we have to be there!"


Pricing & Packages

If you’d like to exhibit at Glee or are interested in finding out more about exhibiting, speak to a member of the Glee team today and we’ll work closely with you on finding the best option for you and your business.


Pricing & Packages

The Glee Exhibitor Toolkit

When you sign up for Glee you don’t just get a stand, you will receive year-round support through our multi-channel marketing campaign. At Glee we strive to ensure you get as much exposure, promotion and presence as possible, and to all the right audiences. We want to ensure our exhibitors have enough time to prepare for Glee. Therefore, we’ve created an essential Exhibitor Toolkit to ensure you have a variety of valuable tools to help increase your return on investment.

garden tools and accessories

  • A gallery of banners, logos and email signatures to promote your presence
  • Personalised visitor invites to enable you to invite your VIP buyers you want to see at Glee
  • The Community editorial hub - we love promoting exciting news and product launches throughout the year
  • An online exhibitor profile, promoting your brand, products and ranges
  • A personal profile in the Glee show preview and catalogue so visitors can plan their visit to your stand before and during the show

Talk to our team today about exhibiting at Glee