Why Exhibit

Why Exhibit

The UK’s leading garden and outdoor living trade show

Glee 2021 is your first opportunity to connect with powerful and influential visitors face-to-face, from garden centres, multiples, independents and online retailers, plus garden designers and landscapers.

Showcasing the latest and most innovative garden retail products from inspiring brands, Glee is the perfect platform to launch new products, discuss new ideas, increase brand awareness, nurture existing relationships and grow new ones.

Glee takes place at the NEC Birmingham and is easily accessible for any UK or International visitor thanks to its central location. Boasting a train station, airport and excellent motorway links, no matter how our buyers travel to Glee, it doesn’t take them long!

Secure your place


Discover the strengths of the UK garden retail market

The UK garden retail market continues to thrive, and garden centres are feeling optimistic about the future. Take an exclusive, sneak preview look at the UK Garden Retail Market: March 2020 edition.

See the snapshot

glee market preview
Who will you meet?

Who will you meet?

Glee 2021 is your next opportunity to network with the gardening community face-to-face. Attracting visitors from garden centres, high street independent and multiple stores, online retailers and garden designers and landscapers; Glee offers a unique platform to connect with highly transactional, quality buyers.

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Meeting with key buyers

Meeting with key buyers

The Buyers Connect sessions are speed networking events held during Glee and can help connect you with the most sought-after buyers and retailers.


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 A sector to match your business

Glee showcases thousands of the most innovate products across 8 show sectors; Garden Care, Landscaping & Garden Decorations, Food & Catering, Retail Experience & Services, Outdoor Entertaining, Home, Gift & Clothing, Hardware & Tools and Plants.

Our show sectors are carefully curated so whether you’re a new start-up, or an established big brand, we’ve got a spot just for you!

  • home gift and clothingHome, Gift & Clothing
  • food and cateringFood & Catering
  • plantsPlants
  • landscaping and garden decorationLandscaping & Garden Decoration
  • retail experiencesRetail Experiences & Services
  • garden careGarden Care
  • outdoor entertainingOutdoor Entertaining
  • Hardware iconPet Product

"This was our best ever Glee! We had record breaking numbers of visitors on our stand, with an excellent response to new lines. Our new product categories were a huge success, with interest coming from a wide range of top buyers."

Scott Thomas, Managing Director, Ivyline

In reference to Glee 2019

Pricing & Packages

If you’d like to exhibit at Glee or are interested in finding out more about exhibiting, speak to a member of the Glee team today and we’ll work closely with you on finding the best option for you and your business.


new block

The Glee Exhibitor Toolkit

When you sign up for Glee you don’t just get a stand, you will receive year-round support through our multi-channel marketing campaign. At Glee we strive to ensure you get as much exposure, promotion and presence as possible, and to all the right audiences. We want to ensure our exhibitors have enough time to prepare for Glee. Therefore, we’ve created an essential Exhibitor Toolkit to ensure you have a variety of valuable tools to help increase your return on investment.

garden tools and accessories

  • A gallery of banners, logos and email signatures to promote your presence
  • Personalised visitor invites to enable you to invite your VIP buyers you want to see at Glee
  • The Community editorial hub - we love promoting exciting news and product launches throughout the year
  • Social media support
  • An online exhibitor profile, promoting your brand, products and ranges
  • A personal profile in the Glee show preview and catalogue so visitors can plan their visit to your stand before and during the show.

Talk to our team today about exhibiting at Glee