One of Glee’s most popular features, the New Product Showcase (in association with Garden Trade News) gives visitors the chance to discover unique and innovative new products on the market, while providing exhibitors a platform to test out their new launches and developments at the show.

All products featured in the New Product Showcase are entered into the New Product Awards competition, where the top 3 shortlisted entrants in each category will have the opportunity to pitch their products during the live event. Winners are then voted on by a panel of industry experts based on a number of criteria such as innovation, design, promotion and saleability.

Whether you’re a brand, supplier or manufacturer with a new product to launch or a buyer looking for products to give your offering that extra edge, the New Product Showcase has something for you, so make sure you come along and get involved for 2022!

Award categories

By product sector

Plants, Seeds and Bulbs – 2021 Winner: Granvia® Pink Flame Imp, MNP Flowers

Growing Materials – 2021 Winner: Harmony Gardens, Southern Trident

Growing Accessories – 2021 Winner: Pot Trellis, Treadstone Products

Garden Growing Containers – 2021 Winner: Tall Vertical Herb Stand, Zest 4 Leisure

Garden Decoration – 2021 Winner: St John's Solar Mirror, Woodlodge Products 

Garden Tools & Machinery – 2021 Winner: Kent & Stowe Capability Trowel, Westland Unwins

Landscaping & Garden Buildings – 2021 Winner: Carolina Border, Primeur Ltd

Garden Leisure & Entertaining – 2021 Winner: Kettle Joe, Kamado Joe

Wild Bird Care and Wildlife Products – 2021 Winner: Gardman Aura Bird Bath & Feeder, Westland Unwins

Homewares, Giftware, Toys & Games, and Clothing – 2021 Winner: Wholeleaf Platters, Bowls & Plates, The Wholeleaf Company

Pet Food – 2021 Winner: Scoff Paper Edible Greeting Cards for Dogs, Scoff Paper 

Pet Health & Beauty – 2021 Winners: Anti-Bacterial Dog Shampoo with Hosepipe Applicator, Aqueos / The Woof Pack, Sniffe & Likkit Ltd 

Pet Accessories – 2021 Winners: Petface Planet – Toucan, Leisure Grow / The Friendly Squid - Cleaning up our coast, Goodchap's.

Retail Services & Experiences – 2021 Winner: Evergreen Trade Website & Training Academy, Evergreen Garden Care

Sustainability Award – 2021 Winner: Harmony Gardens, Southern Trident 

Best of British Award – 2021 Winner: Kent & Stowe Eversharp Secateurs, Westland Unwins 

Overall Best Glee New Product – 2021 Winner: Pot Trellis, Treadstone Products 


As a Glee exhibitor, how do I take part in the New Product Showcase?

Any confirmed Glee exhibitor can qualify for the New Product Showcase, so long as your product was launched to market between 16 September 2021 and 28 June 2022.

How many products can I enter?

There is a limit of up to three products per category per Glee Exhibitor, so make sure they're stand-out pieces!

How do I enter a product?

The New Product Showcase is open to all confirmed Glee exhibitors. You will be able to submit your product entry via an online form within the exhibitor zone (E-Zone).

What does a New Product Award winner get?

Finalists and winners will be featured on the Glee and Garden Trade News website and receive additional publicity through the post show communications to the media. Winners will also receive an attractive award for their showcase and to help market their product.

Who are the New Product Award judges?

The winners are judged by a panel of garden industry experts.

What does the pitching process look like?

If you are shortlisted, you will have a short amount of time to pitch your new product in front of the judges live during Glee. Pitching will run over two sessions, during the first two days of Glee.

2021 New Product Awards