The New Product Awards (in association with Garden Trade News) are back! Giving all Glee exhibitors the chance to win an industry renowned award for showcasing the most innovative new products in garden retail. All exhibitors who are part of the New Product Awards can display their products at the New Product Showcase.

Peckish Complete Seed Mix Product at Glee Birmingham

New Product Showcase

All products entered into the New Product Awards can be displayed in the New Product Showcase area at the show. As one of Glee’s most popular features, the New Product Showcase gives exhibitors the platform to launch brand-new developments and unique products at Glee. It’s a designated area of the show where visitors can discover the latest and greatest new products on the market all in one place. There’s 14 product categories to be part of, so whether you sell garden tools or pet products, it’s time to get involved.

New Product Awards winners at Glee 2022

How to get involved

All confirmed exhibitors can enter their products into the New Product Awards via the E-zone. Entrants are then required bring their products to the New Product Showcase a day before the show for the display to be set up and for the judges to decide on the shortlist. The top 3 shortlisted entrants in each award category can then pitch their products to the judges live at Glee. Winners are voted by a panel of industry experts based on criteria such as innovation, design, promotion and saleability.

Award categories

By product sector

  • Plants, Seeds and Bulbs
  • Growing Materials
  • Growing Accessories
  • Garden Growing Containers
  • Garden Decoration
  • Garden Tools & Machinery
  • Landscaping
  • Garden Leisure & Entertaining
  • Wild Bird Care and Wildlife Products
  • Gifts, Body & Bath, Christmas, Greeting Cards, Toys and Games
  • Homewares, Clothing and Fashion Accessories
  • Pet Products
  • Retail Services & Experiences
  • DIY Products

In addition to the main award categories, there are 3 extra awards which all contenders in the New Product Awards are eligible to win. These are:

  • Sustainability Award
  • Best of British Award
  • Best Overall New Product at Glee

These 3 awards are not categories which can be entered. Instead, the judges decide a winner for each one based on the products who have made it to the final shortlist of the New Product Awards. 


As a Glee exhibitor, how do I take part in the New Product Showcase?

Any confirmed Glee exhibitor can qualify for the New Product Showcase, so long as your product was launched to market between 30 June 2023 and 10 September 2024.

How many products can I enter?

There is a limit of up to three products per category per Glee Exhibitor, so make sure they're stand-out pieces!

How do I enter a product?

The New Product Showcase is open to all confirmed Glee exhibitors. You will be able to submit your product entry via an online form within the exhibitor zone (E-Zone).

What does a New Product Award winner get?

Finalists and winners will be featured on the Glee and Garden Trade News website and receive additional publicity through the post show communications to the media. Winners will also receive an attractive award for their showcase and to help market their product.

Who are the New Product Award judges?

The winners are judged by a panel of garden industry experts.

What does the pitching process look like?

If you are shortlisted, you will have a short amount of time to pitch your new product in front of the judges live during Glee. Pitching will run over two sessions, during the first two days of Glee.

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