The second day of Glee opens today, 28th - 30th June 2022! Get your free ticket here

Giving at Glee

A series of initiatives that help our community flourish.

As part of Hyve’s Environment, Social and Governance (ESG) strategy, the Power of One®, we are introducing Glee’s ESG programme, Giving at Glee.

Power of One® is an initiative to encourage retailers and suppliers to take small steps to change the future of retail. From championing eco-friendly materials to making sure workers are treated fairly, we have the collective power to make a positive impact on the world.

That’s where Giving at Glee comes in. Whether it’s making sustainable changes at our show, fundraising for charity, or using our influence to help retailers and suppliers make their own, we’re empowering change.

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Empowering change, to make a difference

Here’s how we’re Giving at Glee

Grow My Tree

Grow My Tree

Plants and sustainability are at the centre of Glee, which is why we’ve recently established a partnership with Grow My Tree.

Grow My Tree work with local partners in countries in the Global South to plant trees at scale, for reasonable costs, and with an ethical codex.

As part of this, each Glee 2022 attendee will be able to ‘plant a tree’ for free. Each confirmed visitor will receive an email on how to redeem this after the show and will have their own tree planted by Grow My Tree.

Greenfingers Floral Thursday

Greenfingers Floral Thursday

It’s time to dig out your boldest floral shirt, favourite flowery dress and everything in-between!

Taking place on Thursday 30th June 2022 is Floral Thursday - a special FUNdraising activity where thousands of visitors, exhibitors and onsite staff come together to show their flower power in aid of Greenfingers’ charity.

Greenfingers build magical gardens for children’s hospices around the UK. You can help us raise money for their amazing cause by wearing your brightest floral attire and purchasing a raffle ticket, where you’ll be entered into a prize draw with the chance to win some fabulous prizes!

Join in the fun

Operational Initiatives

Operational Initiatives

We’re working with Event Cycle to reduce waste from our event and create a positive social impact. Event Cycle help exhibitors remove and repurpose any items that otherwise would’ve been thrown away by redistributing them to charities, community groups, as well as back into the events industry. If you’re exhibiting at Glee, you can find out how to get involved via your exhibitor manual.

We’re also reducing waste by reusing items for our own event. This year we’re reusing a truss for our New Product Showcase and we’ve ensured the T-Shirts for our onsite staff are sustainable by sourcing them from Rapanui. They’re made from natural materials using renewable energy and we’ve taken the dates off them so they can be reused for future Glee events.

Visit Glee in June

A Zero Plastic Zone

A Zero Plastic Zone

We’re taking our pledge for sustainability further this year by ensuring there’s zero-plastic onsite. This means all badge holders are made of paper this year so they’re fully recyclable.

We’re one of the first UK retail trade shows to do this and we’re taking things even further by also ensuring our printing paper onsite is 100% recyclable. We’ve sourced this from Flexoshop, so if you need to print your badge onsite you can do so with the reassurance that both the paper and ink is fully recyclable.

Refill: As always, we’ll have watercoolers at the hall entrances too. So don’t forget your water bottle!

We’ve Gone Digital

We’ve Gone Digital

This year we’ve reduced the amount of paper we use by keeping information digital where we can. All the information for our session timetables at Glee 2022 can be found on digital screens around The Stage in Hall 6. We’ve also ensured 80% of our onsite team’s information packs are digital.

Championing Local Business

Championing Local Business

We’re saying cheers to local business as we host the Glee Party from 5pm, Tuesday 28th June in the outdoor Fire, Grill & Chill area (outside Hall 20). There’ll be free drinks, hot food and live music to get you in the summertime groove after a long day of sourcing. And what makes this extra special, is that fact we’ve sourced our beer from local breweries only. We’ve also ensured all of our live music acts are local musicians so they haven’t travelled far to join us.

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The NEC focuses on three main pillars: Energy, Waste and Food Miles. Priding themselves on being a zero to land fill venue with an average recycle rate of 80%. Any non-recyclable waste is used to generate electricity for local homes and businesses through Birmingham City Council’s Waste to Energy scheme.

The NEC are all about sourcing local too. They support a wide range of small and medium sized businesses, and with the help of their in-house caterer Amadeus they travel no more than 30 miles to get the best produce for a show.