Why exhibit?
Meet your next buyer
Glee provides brands with the essential opportunity to network with key buyers and influential visitors from across garden retail, attracting garden centres, multiples, independents, online retailers, garden designers and landscapers.
The destination for discovery, Glee is the perfect platform to launch new products, discuss new ideas, increase brand awareness, nurture existing relationships and grow new ones.
Held at the NEC Birmingham, Glee is easily accessible for UK and international visitors thanks to its central location at the heart of the country.
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Who you'll meet
At Glee, we want to ensure you meet the buyers you want to do business with. Glee provides a fantastic opportunity for our exhibitors to connect with highly transactional and quality buyers, attracting visitors from multiple and independent garden centres, high street and department stores, builder’s merchants, online retailers and industry professionals.
Why exhibit at glee?
Engage with your target buyers
Glee opens the door to a unique networking experience, bringing the industry together to create and nurture valuable connections. From garden centres to independent and multiple stores, online retailers and garden designers—Glee offers valuable encounters with relevant buyers.
Network across the industry
Sponsored by show partners, GIMA, our exclusive Hosted Meeting sessions give you the opportunity to personally meet with buyers to pitch your latest products. Taking the format of “speed networking” events, bring your best elevator pitch and speak with the most sought-after buyers and retailers.
How our brands benefit from exhibiting
Shark Ninja
Marketing Manager, Sebastian Bartlett explains how Glee provides them with unique opportunities to reach a wider audience, fast-track relationships and, of course, showcase their amazing products.
Leon Boots
Kev Burgess, Director of Leon Boots, shares why Glee is a great match for their brand when it comes to meeting the right type of customers.
Haws
Haws, the beloved watering can brand, share why it’s important for them to network at a British marketplace such as Glee while still having the opportunity to meet global buyers.
Hozelock
From meeting a broad audience to launching their latest products, here’s why Hozelock continues to showcase their brand at Glee.
Exhibitor Toolkit
When you sign up for Glee you don’t just get a stand, you’ll also receive year-round support through our multi-channel marketing campaign. We strive to ensure you get as much exposure, promotion and presence as possible, and to all the right audiences. Our essential Exhibitor Toolkit ensures that you have a variety of valuable tools to help increase your return on investment with the following:
A gallery of banners, logos and email signatures to promote your presence at Glee.
An online exhibitor profile, promoting your brand, products and ranges.
The chance to be included in our social media marketing.
A personal profile in the Glee Show Preview and Catalogue so visitors can plan their visit to your stand before and during the show.
A free profile listing within the official show app so that buyers and visitors can find your products and locate your stand at the show.
Personalised assets and invites for you to send to the buyers you want to see most at Glee.
Apply for a stand
For more information and to become one of our Glee 2026 exhibitors, apply for a stand and our team will be in touch!
Find your place at Glee
Whether you’re a new start-up, or an established big brand, we’ve got a spot just for you! We work hard to make sure our show is carefully curated to put you in the very best position to be discovered by the buyers that matter the most to your business.
Glee showcases thousands of the most innovative products across eight key sectors; Garden Care, Landscaping & Garden Decorations, Food & Catering, Retail Experience & Services, Outdoor Entertaining, Home, Gift & Clothing, Plants, PAW for pet and animal wellbeing, DIY & Home Improvement and Sourcing. Apply to be one of our Glee 2026 exhibitors today!
View all sectors Browse exhibitor list
Anchor for Home sector
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“Glee more than exceeded our expectations and we spent the three days having some very worthwhile and meaningful conversations with people from a wide range of companies and backgrounds.”
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“Glee ticks the boxes for us on so many levels. Of course, securing new accounts, generating sales leads and showcasing our fantastic new products is right up there on the leaderboard, but so too is the brilliant opportunity that the show gives us to catch up with existing customers and industry colleagues.”
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“The show itself exceeded expectation. The positioning of our booth was in a great location. Support from the Glee team in show was excellent and we can’t recommend and compliment the level of support enough. The show delivered us quality visitors and gave us the exposure above expectation.”
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“Glee’s got a really good range of buyers, really good quality connections that we’re building. People that can make the decisions for their businesses and really understand the product category. We’re having really engaging conversations that otherwise might take hours or even weeks or months to try and get those connections through various other platforms.”
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“Glee is the perfect show for us, we get a good mix of customers, current and new stockists coming to see us. Whether is a multiple garden centre, an independent, part of a buying group, there’s a really good mix. And that’s also why we just keep coming back.”
Success Stories
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The garden industry it's quite a family run industry and it's that human interaction which is key for Glee really.” Craig Hall, Marketing Director, Deco-pak -
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“The new layout is great and the main walkway provides customers to come routinely throughout the day, so there's no lull periods.” -
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"We've been exhibiting at Glee for a total of 15 years, it's a really core part of our annual marketing strategy." Jonathan Stobart, Managing director, Smart Garden Products
Apply for a stand
For more information and to become one of our Glee 2026 exhibitors, apply for a stand and our team will be in touch!
FAQs
How do I apply for a stand at Glee?
To find out more about exhibiting and apply for a Glee stand, simply fill out our
form and our team will soon be in touch with more information on how to proceed.
Who attends Glee?
We offer all Glee exhibitors the opportunity to meet the key buyers you want to do business with, whilst also nurturing existing connections all under one roof.
When you exhibit at Glee, you can expect to connect with quality buyers from multiple and independent garden centres, high street and department stores, builder’s merchants, as well as online retailers and industry professionals.
For a more detailed idea of who you can connect with if you apply for a Glee stand, take a look at who you'll meet.
Is there a list of confirmed exhibitors for 2026?
We are currently still accepting applications for Glee 2026 exhibitors, but you can take a look at our list of
the exhibitors to get an idea of the amazing lineup you can expect.
Will I require a visa if I am coming from abroad?
Whether you need a visa to visit as one of our Glee 2026 exhibitors will be dependent on your particular circumstances. We recommend visiting the
UK Border Agency information page to find out more information on whether you will need to apply for a visa.